Product Marketing Manager

8 hours ago

Derech Menachem Begin Ramat Gan Tel Aviv District Israel Cyolo Full time ₪80,000 - ₪120,000 per year

Join our winning team as our Product Marketing Manager 

We are looking for a motivated and results-driven product marketing professional to lead our go-to-market efforts and drive business growth. 

As our Product Marketing Manager, you will play a key role in developing and executing product positioning, messaging, and launch strategies that align with our global Go-To-Market plan.

This role reports to the VP Marketing and works closely with the sales, product, and marketing teams to maximize pipeline generation and product adoption. 

You will be the connector between marketing and product, deeply understanding the roadmap and features, analyzing the market and competitors, and translating technical features into business value. 

As our Product Marketing Manager, you will: 

  • Work with Product to understand upcoming features and innovations 
  • Translate technical capabilities into clear business value and market positioning 
  • Work closely with industry analysts 
  • Develop product messaging that resonates with target personas and audiences 
  • Create compelling content such as solution briefs, blog posts, whitepapers, case studies, and webinars 
  • Collaborate with sales and sales engineering teams to create enablement material 
  • Conduct market research to refine product positioning and differentiation 
  • Launch new products and manage lifecycle marketing campaigns 
  • Collaborate with demand generation teams to support their initiatives 
  • Act as the bridge between product, sales, marketing teams to ensure alignment and consistent messaging across all channels 

As our Product Marketing Manager, you must have: 

  • 5 years of B2B product marketing experience in cybersecurity, or a related technical domain  
  • Minimum of 2 years in management / leadership role 
  • Excellent storytelling and presentation skills 
  • Proven success in launching and positioning complex technical products to security and IT decision-makers 
  • Deep understanding of cybersecurity concepts, buyer personas (CISOs, CIOs, security analysts), and market trends 
  • Excellent written and verbal communication skills, with the ability to simplify complex ideas into clear, compelling narratives 
  • Experience supporting enterprise sales cycles and creating assets that drive pipeline acceleration 
  • Strong project management and organizational skills with the ability to manage multiple priorities 
  • Excellent, native-level, English 

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