Lifecycle Marketing Specialist

1 day ago

Rehovot Center District, Israel Ethosia Full time ₪90,000 - ₪120,000 per year

We are a global leader in 3D printing, transforming how products are designed and manufactured for over 25 years. Our solutions serve 20,000+ enterprises worldwide, shaping industries and daily life.

We're looking for a Lifecycle Marketing Specialist to join our Global Lifecycle Marketing team, executing and optimizing campaigns, managing automation platforms, and driving engagement and pipeline results.

Key Responsibilities

  • Build and execute email campaigns in Marketo and/or HubSpot, including newsletters, nurture flows, event promotions, and lifecycle journeys—using best practices to drive engagement.
  • Translate campaign briefs into full executions, coordinating timelines, assets, and approvals with cross-functional teams.
  • Manage campaign workflows using , ensuring tasks are organized and deadlines are met.
  • Create and maintain automation flows, forms, and landing pages; manage user access and platform setup.
  • Ensure seamless data sync and accurate campaign tracking between Salesforce and marketing automation tools.
  • Segment audiences based on lifecycle stage, campaign goals, and lead scoring logic; continuously improve targeting and personalization.
  • Act as the marketing automation expert, supporting teams with guidance, training, and process improvements.

What You Will Bring

  • 5+ years of hands-on experience in lifecycle marketing, marketing automation, or email marketing.
  • Must have - Proven experience with Marketo and/or HubSpot, including campaign setup, automation flows, and lead nurturing.
  • Strong understanding of email marketing best practices, segmentation, and lifecycle strategy.
  • Working knowledge of Salesforce CRM, especially syncing data and tracking campaign performance.
  • Experience using (or similar tools) to manage tasks, timelines, and workflows.
  • Excellent organizational and project management skills with attention to detail.
  • Strong communication and collaboration abilities, with a proactive, can-do attitude.
  • Familiarity with Google Analytics, Bizible, and webinar platforms – Advantage.
  • Excellent English speaking and writing.

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