Content Strategist

1 week ago

Tel Aviv, Tel Aviv, Israel Bounce Full time ₪60,000 - ₪80,000 per year

Description
Bounce helps people navigate debt with intelligence, empathy, and flexibility. Our mission is to make debt resolution feel less like a dead end and more like a second chance. As a content strategist, you'll shape our B2C messaging from first touch to final resolution, making it clear, compassionate, and action-oriented.

About Us
Bounce is a fintech startup revolutionizing debt management for consumers and creditors with our best-in-class product. By leveraging AI and automation, we create user-friendly experiences that drive positive outcomes for all parties involved.

With a team based in Tel Aviv and New York, we support hundreds of thousands of consumers and build long-term partnerships with leading creditors and fintech companies. As we grow, we're building world-class content strategies that resonate with diverse audiences and we're looking for a skilled
Content Strategist
to join us on that journey.

How You'll Spend Your Time

  • Build content strategies across lifecycle stages, tailored to distinct consumer personas and debt types (credit cards, personal loans, and more)
  • Create messaging frameworks and emotional journeys that guide people through debt recovery
  • Write high-conversion content: campaigns, emails, UX copy, SMS, product flows, and educational materials
  • Collaborate with product and design to ensure content is clear, aligned, and on-brand at every touchpoint
  • Run A/B tests and use performance data to continually improve copy and content structure
  • Research behavioral triggers that lead to higher engagement and resolution outcomes
  • Leverage AI tools to scale content creation and personalization effectively

Requirements

  • Native-level English fluency
  • 3+ years in content strategy, UX writing, or similar roles focused on B2C communication
  • Comfort working in a fast-paced, startup setting with shifting priorities
  • Deep understanding of American consumers and how people think about money, debt, and trust
  • A portfolio that shows clear, conversational writing that helps people take action
  • Strong collaboration skills across product, design, and marketing
  • Bonus: experience with financial services, regulated environments, or behavior-driven content

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