Marketing Specialist

7 hours ago

Center District, Israel Allpha Innovation Full time ₪90,000 - ₪120,000 per year

Marketing & Communications Manager – Leading Law Firm (Tel Aviv)

We are seeking a Marketing & Communications Manager with proven experience in professional services marketing, strong brand and content leadership capabilities, and the ability to thrive in a high-end, multi-stakeholder environment.

This is not a general marketing role.

It is a high-exposure position in a top law firm, working directly with partners and senior leadership, with responsibility for shaping the firm's brand, reputation, and communications strategy.

Key Responsibilities

  • Lead and execute the firm's overall marketing and communications strategy.
  • Manage all digital marketing channels: website, newsletters, blogs, social media, and professional content.
  • Oversee PR activities, including relationships with journalists, media outlets, and opinion leaders.
  • Strengthen, refine, and manage the firm's brand identity.
  • Analyze campaign performance and implement data-driven improvements.
  • Work hands-on with digital tools: Canva, CRM systems, mailing platforms, Google Analytics, and online advertising tools.
  • Own and maintain the firm's WordPress website, including content uploads and UX improvements.

Mandatory Requirements

  • 5+ years of marketing and/or communications experience.
  • Strong WordPress experience – mandatory.
  • Excellent writing skills in both Hebrew and English (including professional/marketing content).
  • Proven expertise in digital marketing, campaign execution, and content strategy.
  • High proficiency with marketing and analytics tools.
  • Strategic and creative thinker with strong organizational skills and ability to manage multiple stakeholders.
  • Proactive, detail-oriented, energetic, and highly personable.

Significant Advantage

  • Prior experience in a
    law firm and/or accounting firm – a major advantage.
  • Familiarity with premium/professional services environments and their standards.
  • Experience working closely with partners or senior management.

Full-time | On-site in Tel Aviv

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