Senior Product Manager

AppsFlyer is the market leader in mobile attribution and marketing analytics, serving thousands of customers worldwide.  Our data is our biggest asset, and we leverage it to help businesses thrive in the digital age. We offer a broad portfolio of customer-facing data products, empowering our customers to unlock powerful insights.

Are you ready to shape the future of how the world's top brands fight fraud? We're looking for a talented Senior Product Manager to join our Protect360 group -AppsFlyer's advanced fraud prevention and detection platform. In this role, you'll lead the development of innovative, data-driven products that safeguard our customers from fraud, drive strategic value for global advertisers, and unlock new growth opportunities. You'll work at the intersection of large-scale data, advanced machine learning, and powerful user interfaces, with a real impact on the integrity of the digital advertising ecosystem.

What you'll do

• Own a core area inside Protect360's fraud prevention and detection product, directly impacting advertisers' day-to-day strategies and supporting their growth.
• Take full ownership of your product domain end-to-end, from discovery, definition, and go-to-market strategy to launch, measurement, and continuous improvement.
• Deliver products that combine complex data science models, massive-scale data pipelines, and rich user interfaces, including dashboards, insights, and controls.
• Proactively explore new opportunities to expand the product offering in the digital advertising ecosystem, driving innovation in a constantly evolving space.
• Engage directly with top global clients across regions and verticals to understand their pain points, validate ideas, and shape impactful product solutions.
• Collaborate with Sales and Customer Success teams to support upsell opportunities, product adoption, and churn prevention.
• Work closely with R&D and Data Science teams to translate complex ideas into clear product requirements and deliver scalable, effective solutions.

What you have

• 5+ years of product management experience, with a proven track record of building and scaling successful, complex B2B SaaS products, ideally in the mobile marketing, AdTech, or fraud prevention space.
• Demonstrated ability to define and execute product strategy and roadmap end-to-end, from discovery to launch, in fast-paced, data-driven environments.
• Strong analytical mindset, with the ability to interpret data, define KPIs, generate insights, and use data to drive product decisions and measure success.
• Excellent collaboration skills with a proven ability to work closely with teams across R&D, data science, marketing, sales, and customer success.
• Skilled at balancing long-term strategic vision with short-term priorities, delivering solutions that drive real business impact.
• Highly customer-centric, able to deeply understand client needs and pain points, and translate them into valuable, clearly defined product solutions.
• Curious, self-driven, and quick to explore new technologies, domains, and opportunities. A natural problem-solver who thrives in ambiguity.
• Excellent verbal and written communication skills in English, with the ability to articulate complex ideas clearly to both technical and non-technical audiences

Bonus points

• Passionate about fighting fraud and improving trust across the digital ecosystem.
• Experience working on or managing premium products
• Experience working with data science teams
• Recommended by an AppsFlyer employee 

As a global company operating from 25 offices across 19 countries, we reflect the human mosaic of the diverse and multicultural world in which we live. We ensure equal opportunities for all of our employees and promote the recruitment of diverse talents to our global teams without consideration of race, gender, culture, or sexual orientation. We value and encourage curiosity, diversity, and innovation from all our employees, customers, and partners.

"As a Customer Obsessed company, we must first be Employee Obsessed. We need to make sure that we provide the team with the tools and resources they need to go All-In." Oren Kaniel, CEO