Senior User Acquisition

10 hours ago

Herzliya, Tel Aviv, Israel Playtika Full time ₪80,000 - ₪120,000 per year
What will you be doing?
  • Create and implement a comprehensive paid media strategy for UA activities.
  • Stay updated on marketing trends and best practices, while combining the latest insights and data, continually refining our marketing messaging.
  • Plan and oversee high marketing budgets, set up, and optimize paid campaigns on multiple platforms and channels, to meet key performance indicators (KPIs).
  • Work with creative teams to create visually appealing assets.
  • Collaborate with product teams, community managers and other studio departments.
  • Monitor and analyze Marketing data to evaluate the effectiveness of our content and identify opportunities for improvement.
  • Develop an efficient growth process, including new partner onboarding and ongoing relationships.
  • Establish and maintain relationships with key stakeholders in the mobile gaming industry, including publishers and marketing partners.
Your Experience & Skills
  • 2+ years of experience as a User Acquisition Manager/Media Buyer.
  • Sharp-minded and creative thinker with passion for Gaming, Marketing, and analytical mindset.
  • Ability to lead projects from A to Z with a positive "can-do" attitude.
  • Experience working with Appsflyer / other MMPs.
  • Great communication and collaboration skills.
  • Proficient with Excel - a must.
  • Bachelor's degree in Industrial Engineering, Statistics, Mathematics, or a related field – an advantage.
  • Fluent English.

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