ASO User Acquisition Manager-Bingo Blitz

Join us at Playtika (NASDAQ: PLTK), where we're driven by the belief life needs play. We're on a mission to deliver infinite ways to play using cutting-edge technologies like AI and machine learning to craft immersive experiences that connect, inspire and entertain millions of players worldwide.

From our start as a small mobile games company founded in Israel to our current position as a publicly traded company and industry leader, we continue to be a dominant force in interactive entertainment. With a diverse portfolio of award-winning, category-leading Casual and Social Casino-themed games, including nine of the top 100 highest-grossing mobile games in the US, we're setting the standard for excellence.

Our success story is co-authored by a dynamic team of storytellers, strategists, creators and data scientists who thrive on innovation. We are home of the best, advancing an inclusive culture that embraces our core values and reflects our agile DNA.

With a strong financial foundation, disciplined operations, unwavering player-focused approach and relentless can-do spirit, we're well-positioned for sustained growth. If you're ready to join the driving force behind the evolution of interactive entertainment, we invite you to come play with us.

Playtika is looking for an ASO, UA & Organic Growth Manager to join our fast-paced Performance Marketing team

This hybrid role combines App Store Optimization (ASO) expertise with User Acquisition (UA) skills to maximize both organic and paid growth of Playtika's games across app stores and digital platforms.

Key Responsibilities
ASO & Organic Growth

• Act as the gatekeeper of Bingo Blitz in the app stores by shaping and telling their story through optimized, compelling store pages.
• Drive ASO strategy end-to-end: maximize search visibility, improve conversion rates, and continuously test creatives and messaging.
• Collaborate with Creative, Product, and Studio teams to deliver impactful assets and ensure alignment across all marketing touchpoints.
• Research the competitive landscape to uncover opportunities and push for new growth strategies.
• Oversee SEO activity for Playtika's web-playable games.

User Acquisition (UA)

• Manage and optimize paid UA campaigns across multiple channels (Search, Ad Networks).
• Monitor KPIs such as CPI, ROI, LTV, and retention to continuously improve campaign performance.
• Partner with analysts and data teams to analyze campaign performance and implement actionable insights.
• Collaborate with the Creative team on the development and testing of UA creatives to support campaign growth.
• Work closely with other managers to ensure synergy between organic and paid activities for maximum impact.

Requirements

• Bachelor's degree or equivalent experience
• 1+ years of experience in ASO with proven hands-on knowledge of app store consoles & tools.
• Experience in UA campaign management (Google, Meta, Apple Search Ads, or similar platforms).
• Strong analytical skills and proven ability to interpret data into insights and actions.
• Creative storyteller with the ability to collaborate effectively with designers and copywriters.
• Excellent presentation and communication skills.
• Research-driven, curious, and passionate about growth.
• Advanced Excel skills; statistical knowledge is a plus.
• Experience in strategy, consulting, or market research – an advantage.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

If you feel the above describes you perfectly - Apply now

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