Brand Manager

7 hours ago

Herzliya, Tel Aviv, Israel N.P.R HR Full time

We are looking for a strategic and highly analytical
Brand Manager
to design and lead brand strategies in Israel. This is a unique opportunity to join a global organization and manage brand excellence from local strategy to global HQ collaboration.

In this role, you will:

  • Lead Brand Strategy:
    Design marketing plans, drive digital activations, manage pricing, and build compelling business cases.
  • Master Market Modeling:
    Analyze growth trends, provide market forecasts, and analyze consumer dynamics (Incidence & Consumption).
  • Drive Sales & Trade:
    Design commercial programs, build trade mechanisms, and ensure brand consistency across all POSM.
  • Manage Portfolios (NPD):
    Optimize current portfolios and lead new product development (NPD) from concept to launch.
  • Financial & KPI Ownership:
    Analyze brand KPIs (Awareness, Equity, SOM & Vol) and provide financial recommendations to Management, Finance, and Global HQ (Geneva).

What you'll need to succeed:

  • Academic Background:
    B.A. in Business Administration, Economics, or Communications.
  • Experience:
    3–5 years of marketing experience, with a strong preference for FMCG and global organizational backgrounds.
  • Analytical Mindset:
    Proven ability in market modeling, data-driven insights, and financial planning (ASP, LE, OL).
  • Communication Skills:
    Excellence in English and Hebrew (verbal and written) for cross-functional and global HQ collaboration.
  • Personality:
    A strategic thinker with a "hands-on" approach, high precision, and a passion for innovation.
  • Why join us?
    You will be at the heart of the business, working closely with Strategy, Finance, and GSC teams to deliver excellence and drive significant market impact.

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