Marketing Performance Analyst
2 weeks ago
We are looking for Marketing Performance Analyst:
Qualifications:
- Bachelor's degree in a quantitative field such as Statistics, Economics, Engineering,
- or equivalent practical experience.
- 5+ years of experience in a marketing data analysis role focused on user acquisition,
- growth marketing and media analytics.
- Strong proficiency in SQL for querying and manipulating large datasets.
- Hands-on experience with Google Ads Stack, Google Analytics (GA4), including a solid
- understanding of its data schema, event tracking, and attribution models.
- Demonstrated experience analyzing performance marketing campaigns and key metrics (e.g.,
- CPA, LTV, ROAS).
- Direct experience with advanced analytical techniques such as Media Mix Modeling (MMM)
- and data-driven attribution.
- A strong technical understanding of website tracking principles, including pixel implementation
- and the role of tag management systems (e.g., Google Tag Manager).
- Familiarity with Mobile Measurement Partners (MMPs) like AppsFlyer.
- Excellent communication skills with the ability to translate complex analytical concepts
- for non-technical audiences.
- Experience with data visualization tools (e.g., Looker, Tableau) to build insightful
- dashboards and reports.
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