Senior Performance Marketing Manager

16 hours ago

Petah Tikva Center District, Israel Ethosia Full time

Senior Performance Marketing Manager (Lead Generation – B2B & B2C)

Hybrid – Petah Tikva, Israel

we're on a mission to help Israelis take control of their financial future – from pensions to insurance to long-term planning. As we grow our reach, we're looking for an experienced and hands-on Performance Marketing Lead to drive high-quality lead generation through paid channels and lifecycle marketing.

What You'll Be Doing:

Plan, launch, and optimize campaigns across Google Ads, Facebook, Twitter/X, and affiliate channels

Generate and convert leads for both B2B and B2C segments, with a focus on the Israeli market

Run full-funnel strategies from awareness to conversion

Optimize landing pages, creatives, and targeting based on campaign performance

Conduct A/B tests to improve CTRs, CPLs, and conversion rates

Set up and manage tracking using Google Tag Manager

Analyze campaign performance and user behavior via Google Analytics 4 (GA4)

Build dashboards and reports to monitor performance and scale efforts

Email Marketing & Nurturing:

Develop and manage email marketing funnels to nurture leads post-acquisition

Create and optimize automated email flows (e.g., welcome sequences, drip campaigns) to improve conversion and retention

Collaborate with content and design teams to craft engaging and high-converting email messages

Monitor open rates, click-throughs, and engagement KPIs to refine campaigns

What You Bring:

3+ years of experience in performance marketing and lead generation

Proven ability to scale campaigns with measurable ROI

Familiarity with the Israeli digital market and audience behaviors

Strong analytical skills and attention to detail

Hands-on experience with GA4, GTM, and paid media platforms

Experience running or collaborating on email marketing campaigns

Fluent in Hebrew, proficient in English

Comfortable working in a hybrid model from our Petah Tikva office

Nice to Have:

Experience with affiliate marketing and partnerships

Background in fintech, insurtech, or financial services

Familiarity with email platforms (e.g., Klaviyo, Mailchimp, ActiveCampaign)

CRM experience (e.g., HubSpot, Salesforce)

Basic understanding of SEO as part of the acquisition mix

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