VP Marketing

About XTEND:

XTEND builds AI‑driven, human‑guided and robotic systems that keep soldiers and first‑responders out of harm's way. Our patented XOS operating system lets a single operator control multiple autonomous drones in GPS‑denied, high‑risk environments.

Trusted by leading defense forces, we have multi‑year contracts and a fresh $70 M Series B to scale globally. Xtend operates across X sites with roughly X employees, united by a mission‑first culture, rapid field testing, and deep AI talent.

About the position:

The VP of Marketing, based in Israel and reporting directly to the CEO, will work closely with a board-level marketing advisor to transform XTEND's product edge and funding momentum into a scalable global growth engine .The remit spans brand, demand, product marketing, investor relations, and marketing ops of building the team, playbooks, and dashboards that take us to Series C.

Key pillars & objectives:

• Brand marketing —
  lock positioning; achieve double‑digit MoM growth in positive brand mentions and category searches. Responsible for brand content strategy and workplan.
• Demand & pipeline —
  deliver qualified leads per region (US, EU, APAC) while keeping CAC within guardrails.
• Product marketing —
  raise lead‑to‑demo, demo‑to‑pilot, and pilot‑to‑win conversion rates; shorten sales cycle. Responsible for strategizing and creating high-end content to promote products.
• Investor & ecosystem relations —
  nurture CEO network and prep Series C data room.
• Strategy & ops —
  stand up a scalable org, roadmap, and OKR dashboard; keep spend on budget.

Responsibilities:

• Publish brand‑to‑pipeline plan (PR, analyst, social, ambassador, "game‑over" content).
• Launch four growth engines (SEO/GEO + content, paid ABM, partner co‑sell, events) to generate qualified pipeline.
• Deploy a full sales‑enablement kit and persona nurtures; lift deal velocity
• Own the marketing budget; reallocate quarterly to keep CAC payback low and a reasonable LTV:CAC ratio
• Manage and lead a team of 5–10 external contractors in the first year; define roles & responsibilities, workflows, and performance dashboards. The main focus is on creating visual and textual cutting edge marketing content
• Produce monthly "war‑room" dashboards by region, product, and partner; present insights weekly.
• Lead investor‑relations marketing: quarterly progress demos, investor brief, and bi‑annual VIP demos.
• Ensure the full martech stack is live and integrated
• Work with creative agencies and studios to deliver cutting edge marketing content

REQUIREMENTS:

• 10+ years in marketing; 8+ years at VP/Head level owning both brand and demand.
• Proven ≥ 3× ARR growth (from 7‑ to 8‑figures) in defense‑tech, robotics, or deep‑tech B2G/B2B.
• Managed 6‑ to 7‑figure annual marketing budgets
• Built from scratch and led a 5+ FTEs across US/EU/APAC
• Led at least one end‑to‑end category‑design initiative and captured market leadership
• Double‑digit MoM brand‑awareness gains with tier‑1 media/analyst coverage
• Executed ABM/BDR programs generating Qualified Leads.
• Improved demo‑to‑win rate and reduced sales cycle length through PMM initiatives.
• Established relationships with defense agencies, primes, and critical‑infrastructure buyers.
• Startup tempo: able to ship roadmap, budget, and OKR dashboards within 45 days.
• Data‑first operator: advanced marketing automation, analytics, and BI skills
• Proven creative work on branding, messaging, and high-end content creation
• Exceptional written and spoken English; additional language (Hebrew, German, Arabic) a plus.

Why XTEND:

• Battle‑proven tech that saves lives.
• Significant funding with a clear path to Series C.
• Autonomy to build marketing from zero to world‑class.
• Work alongside leading AI, robotics, and defense talent.