Lifecycle Marketing Manager

2 weeks ago

Tel Aviv, Tel Aviv, Israel Tenengroup Ltd. Full time ₪90,000 - ₪120,000 per year

Description
At Lime & Lou, we believe home should feel like you. We turn memories into bold, personalized art and décor that people love to gift (and keep).

We're looking for a Lifecycle Marketing Manager to own and scale our retention engine: building journeys, automations, and campaigns that make customers fall in love with us again and again. If you love pairing data with creativity to turn one-time shoppers into loyal fans, this role is for you.

Responsibilities

  • Own Retention KPIs: Drive repeat purchase, LTV, and engagement across email and SMS.
  • Build Smarter Flows: Create automated journeys that anticipate customer needs: from onboarding and replenishment to cross-sell, upsell, and winback.
  • Test & Optimize Relentlessly: Run A/B tests on subject lines, offers, design, and timing to maximize performance.
  • Segment & Personalize: Use data to deliver the right message at the right moment, making every interaction feel tailor-made.
  • Spot Growth Opportunities: Partner with product and merchandising teams to launch lifecycle-driven promotions and bundles that boost AOV and repeat purchase.
  • Be the Customer Champion: Map the customer journey, identify drop-offs, and build strategies that bring people back.

Requirements

  • 3+ years in lifecycle/CRM/retention marketing (email & SMS focus).
  • Hands-on experience with platforms like Klaviyo (or similar).
  • Strong analytical mindset and a love for testing and iterating.
  • Creative thinker who knows how to balance brand voice with performance.
  • Self-starter who thrives in fast-paced environments and loves owning results.

Bonus points:

  • Experience in eCommerce, lifestyle, or gifting brands.
  • Familiarity with advanced segmentation, predictive analytics, or AI-driven personalization.
  • Passion for home décor, interiors, or creating memorable customer experiences.

Success in this role:

  • Higher repeat purchase rates and customer LTV.
  • Automated flows that feel personal, timely, and revenue-driving.
  • A retention engine that keeps Lime & Lou top of mind long after checkout.

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