Lifecycle Marketing Manager, CRM

We are , a global software company transforming how businesses run. Our product suite can adapt to the needs of diverse industries and use cases within one powerful platform, empowering ~245,000 customers worldwide to reimagine how work gets done, drive greater efficiency, and scale like never before.

With over 2,500 employees across the globe, we grow by prioritizing transparency and knowledge sharing. We care about the impact you make, not the hours you clock, so we encourage initiative, ownership, and fresh thinking. We back our people with flexible work, wellness and mental health support, and a work environment built on collaboration.

We're looking for a Lifecycle Marketing Manager who's excited to shape how users experience monday CRM across their entire journey - from activation to expansion. Reporting to the Marketing Lead Web & Lifecycle CRM, you'll own the strategy, execution, and optimization of lifecycle campaigns across key channels including email, in-app, and more.

This is a strategic and executional role for a data-driven marketer who's passionate about personalization, automation, and creating delightful user experiences that drive measurable results.

About monday CRM

The CRM product operates as a startup entity within our company. With a team of over 80 individuals spanning product, R&D, design, analysts, marketing, product marketing, content creation, and even video editing, we possess all the necessary resources to build an exceptional organization and drive rapid growth for the company.

Launched in May 2022, our CRM product has seen exceptional growth. With over 32K paying accounts and 22X ARR growth compared to 's main product, this is one of the fastest-growing CRMs in the world- even though CRM is one of the most competitive SaaS categories. The potential ahead is vast.

• Own and execute the lifecycle marketing strategy - map the CRM user journey, define segments, identify high-impact touchpoints, and develop targeted communications that drive activation, retention, and account expansion.
• Implement cross-channel programs using marketing automation platforms to deliver personalized experiences via email, in-app messages, and other relevant touchpoints.
• Optimize campaign performance through structured testing frameworks (A/B, multivariate, etc.), customer journey mapping, and real-time data analysis.
• Collaborate across teams including marketing ops, product, PMM, analysts, and sales to align messaging and create a seamless user experience.
• Measure what matters - define KPIs such as conversion rate, retention, expansion, and LTV. Analyze results, report performance, and iterate continuously.
• Champion user value - communicate the impact of building workflows on and highlight use cases that drive long-term engagement.

• 3–5+ years of experience in lifecycle marketing, email marketing, or CRM marketing - preferably in a SaaS or product-led environment.
• Hands-on experience with marketing automation platforms like Braze, HubSpot, MailChimp, or similar.
• Highly data-oriented and analytical - you make decisions based on metrics and know how to translate insights into action.
• Experience in building and optimizing lifecycle journeys across different stages: onboarding, adoption, retention, and re-engagement.
• Strong cross-functional collaboration and communication skills - you're a connector and a driver.
• Comfortable with basic HTML, content management systems, and analytics tools (e.g. Tableau).
• Creative, detail-oriented, and adaptable - you're energized by solving problems and testing new ideas.
• Native or high-level English proficiency (spoken and written).