Business Analyst

11 hours ago

Rehovot, Central District, Israel InspHire Full time ₪60,000 - ₪120,000 per year

A leading provider of mobile-first performance solutions, offering AI-powered advertising technology, user acquisition, media buying expertise, and creative production services is looking for a business analyst to be responsible for the day-to-day analyzing business performance and decide on needed actions in digital media campaigns.

The analyst will manage expectations across the company – from what results are actually feasible to what limitations exist and part time he will do trading on the company's inhouse platform. In some cases, the analyst will act as a tech support to provide feedbacks and recommendations to the company's clients on technical integrations and how to efficiently spend their advertising budget.

Responsibilities:
Generate and analyze campaign reports from the ad server and various business systems in order to communicate campaign status and progress.
Campaign analysis, audience Insights, report pulls, data mining, and site list generation, alongside providing performance recommendations.
Proactively identify improvements for automating and streamlining internal processes. Coordinate and execute updates to programmatic media buying.
Campaigns set-up and daily programmatic trading on the company's in-house DSP. Learning new industry needs and provide recommendations to the product team.

Skills and Qualifications:
Bachelor's degree in a quantitative field, such as Engineering, Science, Mathematics.
Must have strong financial & analytical foundations and ability to interpret & present large amounts of data.
Strong ability to make actionable decisions based on data from web analytics platforms and internal data tools.
Intellectual curiosity.
Team player – essential.
Advantage: 2-3 years of experience building and running programmatic campaigns (especially Trade Desk).
Experience with DSPs, SSPS, MMPs, Tracking Systems , etc.
Experience placing and managing a variety of media campaigns (display, social, video, native, etc.).
High level English


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