Senior Product Manager

AppsFlyer is the global leader in mobile attribution and marketing analytics, powering the growth of thousands of the world's leading apps and brands. As part of our AI-first transformation, we're investing heavily in new product innovation - turning our unmatched data assets into intelligent tools that help marketers thrive in the AI era. One of our most strategic areas of focus is Creative Optimization Solution: a fast-growing domain where we help advertisers design, analyze, and scale their creative performance through cutting-edge AI technology and automation.

We're looking for a Senior Product Manager to lead our Creative Optimization solution - an AI-first product at the forefront of AppsFlyer's innovation. In this high-impact role, you'll own the roadmap end-to-end, collaborating with R&D, AI research, and business teams to build AI-powered tools that deliver measurable value to thousands of customers.

What You'll Do

• Own the full product lifecycle of the Creative Optimization Solution - from discovery and concept to launch, scaling, and continuous iteration while ensuring alignment with AppsFlyer's AI-first strategy and broader business goals.
• Define and prioritize the roadmap by deeply understanding customer needs, market dynamics, and the evolving landscape of AI and creative technology, making strategic decisions that drive measurable business impact.
• Collaborate cross-functionally with engineering, AI research, UX, marketing, and go-to-market teams to develop innovative, user-centric features and ensure smooth execution from vision to delivery.
• Engage directly with customers and partners to identify pain points, validate solutions, and gather insights that shape product direction, while building strong relationships and ensuring customer success.
• Communicate effectively across the company by clearly articulating product strategy, progress, and outcomes to stakeholders, enabling alignment and execution at scale.

What You Have

• 5+ years of experience as a Product Manager
• 3+ years of experience building analytics-driven SaaS solutions that support marketing or business decision-making goals.
• Understanding and experience in working with a complex and highly scalable architecture of SaaS products
• Strong leadership and project management skills with the ability to drive cross-functional teams and cross-product projects.
• Ability to turn requirements, ideas, and vision into well-processed and thought-out documentation, presentations, and wireframes.
• Ability to work autonomously in a highly demanding and often ambiguous environment, with attention to detail and organizational skills.

Bonus Points

• Experience with ad tech, performance marketing, or mobile user acquisition products is a strong plus, bringing valuable insight and enabling faster impact.
• Familiarity with data technologies, APIs, and infrastructure used to power analytics-driven platforms
• Technical foundation in analytics, engineering, or related disciplines, enabling effective cross-functional collaboration
• Referral from a current AppsFlyer employee.

As a global company operating from 25 offices across 19 countries, we reflect the human mosaic of the diverse and multicultural world in which we live. We ensure equal opportunities for all of our employees and promote the recruitment of diverse talents to our global teams without consideration of race, gender, culture, or sexual orientation. We value and encourage curiosity, diversity, and innovation from all our employees, customers, and partners.

"As a Customer Obsessed company, we must first be Employee Obsessed. We need to make sure that we provide the team with the tools and resources they need to go All-In." Oren Kaniel, CEO