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Head of Media

3 weeks ago

Ramat Gan, Tel Aviv, Israel Overwolf Full time

We are on the hunt for a Head of Media & Insights to lead three core teams within the Brand Partnerships organization: Media Planning, Ad-Ops, and Insights & Measurement. This role owns the full media lifecycle, from pre-sale planning, through activation and delivery, to brand impact measurement.

The ideal candidate combines strong brand and media strategy expertise, understanding of ad-tech and operations, and the ability to turn data into clear, compelling insights for global clients.

Responsibilities

1. Media Planning (Pre-Sale)

  • Lead the Media Planning team responsible for strategy, RFP responses, media plan development, and pricing.
  • Build and refine planning frameworks, tools, and productized offerings to ensure consistency and excellence.
  • Translate brand and marketing objectives into tailored media solutions for the gaming ecosystem.
  • Partner with Creative and Sales to deliver high-quality proposals with strong strategic narrative.

2. Ad-Ops (Execution & Delivery)

  • Manage and develop the Ad-Ops team overseeing campaign setup, trafficking, QA, launch, pacing, and optimization.
  • Ensure operational excellence: brand safety, viewability, targeting accuracy, inventory quality, and KPI adherence.
  • Implement best practices, workflows, and automation that improve efficiency and scale readiness.
  • Maintain tight alignment between Media Planning → Account Management → Ad-Ops for seamless handoff and delivery.

3. Insights & Measurement (Post-Campaign Impact)

  • Lead the Insights & Measurement team responsible for brand lift studies, performance analytics, and reporting.
  • Build Overwolf's standardized measurement methodology connecting media exposure to brand outcomes.
  • Combine data, research, and storytelling to create clear, actionable insights for clients.
  • Partner cross-functionally to improve measurement tools, data quality, and reporting frameworks.
Requirements
  • 7+ years of experience in media, programmatic, brand strategy, or related fields.
  • Proven experience managing three core teams: Media Planning, Ad-Ops, and Insights/Analytics.
  • Strong understanding of brand strategy and how it translates into media architecture.
  • Deep knowledge of brand measurement, lift methodologies, and analytical storytelling.
  • Technical understanding of ad-tech, programmatic fundamentals, and operational workflows.
  • Experience working with global brands and sales environments.
  • Excellent communication, organization, and leadership skills.
  • Passion for gaming or interactive entertainment — a plus.

Nice to Have

  • Experience in gaming or UGC ecosystems.
  • Advanced measurement skills (incrementality, MMM).
  • Ability to bridge creative strategy with media and insights.