Social Media Manager

Company description

About JobTestPrep

JobTestPrep is the global leader in online test preparation, helping millions of job seekers ace aptitude tests, personality assessments, and interviews for top employers worldwide. With 20+ years of expertise, we deliver accurate, up-to-date practice materials and study guides across 100+ industries. We are a fast-paced, mission-driven team dedicated to helping people unlock their career potential.

The Opportunity

We are seeking a creative, data-driven Social Media Manager to own and scale JobTestPrep's presence across all social channels (LinkedIn, Instagram, TikTok, YouTube, Facebook, X/Twitter, Reddit). You'll be responsible for crafting thumb-stopping content that educates, entertains, and converts job seekers, while building a loyal, engaged community of test-takers and career climbers.

Your success will be measured by engagement, reach, community growth, and organic traffic to JobTestPrep's domains. This is a role for someone who is obsessed with why content works, not just what is posted.

Description and requirements

Key Responsibilities

Organic Strategy & Content Execution:

· Develop and Execute Strategy: Define and lead a comprehensive organic social media strategy across key platforms (LinkedIn, Facebook, YouTube, TikTok, Instagram) that aligns with brand goals of increasing awareness and driving traffic to our PrepPacks and resources.

· Content Calendar Management: Plan, create, and manage a daily/weekly content calendar, ensuring a consistent flow of educational, engaging, and highly shareable content (e.g., career tips, test prep myth-busting, short-form video, infographics).

· Create Platform-Native Content: Become our expert in short-form video (Reels/TikTok), carousels, infographics, and memes, tailoring content to the unique best practices of each platform.

· AI Integration: Utilize AI tools (e.g., prompt engineering for content ideas, image generation, copy refinement) to streamline the content production process and increase output efficiency.

· Paid Media Content Support: Film and edit high-quality, authentic UGC style videos designed specifically for the paid media team to use in direct response campaigns.

· Cross-Functional Alignment: Partner with Content, SEO, and Product teams to repurpose high-performing blog/simulator content into engaging social snippets.

Community Engagement

· Community Management: Actively monitor all social channels, serving as the primary, professional, and friendly point of contact for the JobTestPrep community.

· Foster Engagement: Respond quickly and professionally to all comments, questions, and direct messages, identifying opportunities to turn questions into engaging content ideas.

· Niche Growth: Moderate and grow specialized communities (e.g., r/psychometric, LinkedIn Groups) and run interactive sessions like polls, Q&As, and live chats.

Reporting & Optimization

· Organic Reporting: Track, analyze, and report on key organic metrics (Follower Growth Rate, Engagement Rate, Reach, Impressions) to understand and prove community value.

· Content Optimization: Use organic performance data to continually iterate and refine the content strategy. Implement A/B tests for formats, captions, and posting times, providing clear monthly insights

Qualifications

· Experience: 2+ years of professional experience managing social media accounts for a brand, with a demonstrable track record of significant organic growth (e.g., portfolio with before/after metrics is highly valued).

· Content Mastery: Expert in short-form video (TikTok/Reels) and visual storytelling, with basic proficiency in video editing tools (CapCut, Premiere, Canva).

· Paid/UGC Experience: Proven ability to create engaging, authentic UGC-style video content that drives action, specifically for paid advertising/direct response.

· AI & Efficiency Tools: Demonstrated practical experience using AI tools to enhance and speed up social media content creation workflows.

· Platform-Specific Knowledge: Deep, current working knowledge of how organic algorithms function across major platforms (especially LinkedIn and Meta) and the specific best practices for each.

· Excellent Communication: Superior copywriting and storytelling skills, with the ability to maintain the brand's helpful, expert, and professional voice. Native-level English is a must.

· Analytical Skills: Proven ability to use native platform analytics to measure and explain organic performance without reliance on paid campaign data.

· Tech Stack Fluency: Comfortable with social analytics, Google Analytics (GA4), and community platforms (e.g., Reddit).

Mindset

· Zero Ego: Willingness to test content formats that may be unconventional if the data suggests it will resonate and convert the target job seeker audience.

· Obsessed with Data: A constant curiosity about why content performs and a comfortable approach to a fast-paced, test-and-learn environment.

• · Experience in the career, education, or recruitment niche is a huge plus