seo & geo

10 hours ago


Tel Aviv, Tel Aviv, Israel Arlo Digital Full time ₪120,000 - ₪170,000 per year

מחלקת הנכסים הדיגיטלים של ארלו דיגיטל מתרחבת

אנחנו מחפשים מומחה להוביל לקוחות אסטרטגיים בעולם ה SEO ו GEO

דרישות התפקיד:

ניסיון:

3+ שנות ניסיון מוכח ב-SEO עם תוצאות מדידות

ניסיון בהובלת אסטרטגיות SEO מקיפות (On-Page, Off-Page, Technical)

הבנה ב-GEO ואופטימיזציה למנועי AI ChatGPT, Perplexity, Google AIO

ניסיון עם אתרים בהיקפים בינונים וגדולים עם מרקט תחרותי

כישורי ליבה:

אסטרטגיה: בניית תוכניות קידום שנתיות מקיפות בהתאם ליעדים עסקיים

מחקר: Keyword Research, Competitor Analysis, Market Opportunities

תוכן: יצירת בריפים לתוכן בדגש על E-E-A-T, ואופטימיזציה לתוכן קיים על פי כללי seo ו geo כולל FAQ, סכמות ועוד.

Link Building: פיתוח אסטרטגיית קישורים חיצוניים וחיזוק dr והמותג

Analytics: ניתוח דאטה, דיווחים ותובנות אסטרטגיות

כישורים טכניים (חובה):

שליטה ב-Google Tag Manager - הטמעת Events וקודים באתר.

שליטה ב-Google Analytics 4 - Custom Events, Conversions, ניתוח התנהגות

יכולת הטמעת Schema Markup ו-Structured Data

ידע ויכולות בעבודה על מול כלי ai השונים לשיפור פרודוקטיביות

הבנה באוטומציה - יתרון

משמעותי - Technical SEO: Core Web Vitals, Crawling, Indexing, Site Speed

ניתוח ודיווח:


•⁠ ⁠מעקב אחר KPIs והפקת תובנות


•⁠ ⁠ניתוח התנהגות משתמשים וזיהוי הזדמנויות


•⁠ ⁠דיווחים חודשיים למנהלים


•⁠ ⁠הפקת דוחות חודשיים ללקוחות



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