seo & geo
10 hours ago
מחלקת הנכסים הדיגיטלים של ארלו דיגיטל מתרחבת
אנחנו מחפשים מומחה להוביל לקוחות אסטרטגיים בעולם ה SEO ו GEO
דרישות התפקיד:
ניסיון:
3+ שנות ניסיון מוכח ב-SEO עם תוצאות מדידות
ניסיון בהובלת אסטרטגיות SEO מקיפות (On-Page, Off-Page, Technical)
הבנה ב-GEO ואופטימיזציה למנועי AI ChatGPT, Perplexity, Google AIO
ניסיון עם אתרים בהיקפים בינונים וגדולים עם מרקט תחרותי
כישורי ליבה:
אסטרטגיה: בניית תוכניות קידום שנתיות מקיפות בהתאם ליעדים עסקיים
מחקר: Keyword Research, Competitor Analysis, Market Opportunities
תוכן: יצירת בריפים לתוכן בדגש על E-E-A-T, ואופטימיזציה לתוכן קיים על פי כללי seo ו geo כולל FAQ, סכמות ועוד.
Link Building: פיתוח אסטרטגיית קישורים חיצוניים וחיזוק dr והמותג
Analytics: ניתוח דאטה, דיווחים ותובנות אסטרטגיות
כישורים טכניים (חובה):
שליטה ב-Google Tag Manager - הטמעת Events וקודים באתר.
שליטה ב-Google Analytics 4 - Custom Events, Conversions, ניתוח התנהגות
יכולת הטמעת Schema Markup ו-Structured Data
ידע ויכולות בעבודה על מול כלי ai השונים לשיפור פרודוקטיביות
הבנה באוטומציה - יתרון
משמעותי - Technical SEO: Core Web Vitals, Crawling, Indexing, Site Speed
ניתוח ודיווח:
• מעקב אחר KPIs והפקת תובנות
• ניתוח התנהגות משתמשים וזיהוי הזדמנויות
• דיווחים חודשיים למנהלים
• הפקת דוחות חודשיים ללקוחות
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