Influencers Campaigns Manager

1 week ago

Raanana, Central District, Israel Cardo Systems Full time

Cardo Systems, the global market leader in the field of wireless communication systems for motorcycle, outdoor, and ORV helmets, is looking for an Influencers Campaigns Manager to join the marketing team. Full-time position in a hybrid model (from the company's offices at Raanana/from home), reporting to the Director, Digital Marketing.

About the Role

We are seeking an Influencers Campaigns Manager to lead our influencer and creator strategy for the Motorcycle Division, shaping how riders around the world experience and talk about Cardo.

In this role, you'll own the global influencer's vision: from strategy to execution, partnerships, and performance. You'll oversee relationships with top-tier influencers, ambassadors, and affiliates, helping them tell authentic stories that inspire riders everywhere. You'll work closely with local influencer teams, social media, and performance marketing, ensuring influencer content drives awareness, community, and sales.

This is a global role with a strong focus on the U.S. market, so you should bring a deep understanding of the U.S. influencer landscape, culture, and social trends.

What You'll Do

  • Lead the global influencer strategy for the Motorcycle Division — defining goals, KPIs, and creative direction.
  • Build and maintain relationships with top-tier influencers and ambassadors across key regions, especially in the U.S. market.
  • Oversee the affiliate program, ensuring ongoing activation, communication, and content production.
  • Develop and implement a clear influencer onboarding and briefing process, ensuring brand consistency and creative excellence.
  • Partner with the social and performance teams to align influencer and paid content strategies.
  • Collaborate with the studio to repurpose influencer content for campaigns and paid amplification.
  • Introduce and optimize reporting systems for tracking performance, engagement, and ROI.
  • Support regional teams with influencer selection, local partnerships, and campaign execution.
  • Stay ahead of trends, platform changes, and cultural shifts to keep Cardo's influencer program fresh and relevant.
  • Represent the voice of the riders - ensuring our creators feel part of the Cardo community and not just another campaign.

Requirements:

What You Bring

  • 3+ years of experience in influencer marketing, social strategy, or community management, preferably in consumer tech, lifestyle, or automotive industries.
  • Proven track record managing global influencer programs - from campaigns to always-on relationships.
  • Deep understanding of the U.S. influencer landscape, including creators in lifestyle, moto, and outdoor verticals.
  • Experience managing affiliate programs and optimizing performance-based partnerships.
  • Strong communication and negotiation skills; able to build long-term, trust-based relationships.
  • Excellent creative judgment and understanding of social storytelling.
  • Data-driven mindset - able to measure success and optimize performance.
  • Fluent English (additional languages a plus).

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