Marketing Art Lead

2 weeks ago

Tel Aviv, Tel Aviv, Israel Moon Active Full time ₪120,000 - ₪240,000 per year

Moon Active is one of the world's fastest-growing mobile game companies, providing entertainment to millions of active users across the universe. The company is headquartered in the heart of Tel Aviv.

We're looking for a skilled Marketing Art lead to join our rapidly growing company. You will spearhead the creative direction of playable ads for performance marketing and user acquisition. You will be a creative leader with a passion for both artistic excellence that supports a variety of casual game mechanics, and technological innovation, championing the integration of artificial intelligence to enhance our creative process, from ideation to execution.

Responsibilities:

  • Provide strong artistic guidance and mentorship to a world-class team of designers and animators. Foster their professional growth and cultivate a culture of creativity, collaboration, and continuous learning that aligns with Moon Active's signature artistic vision.
  • Develop and write the artistic requirement for Moon Active's playable ads, analyzing market trends, competitor strategies, and player data, ensuring briefs are data-informed and strategically sound.
  • Drive creative ideation using traditional graphic tools and AI to generate a wide array of visual concepts, mockups, and storyboards, enabling rapid exploration and iteration of new ideas.
  • Providing constructive feedback on creative assets, guiding the team on aesthetic and engagement improvements.
  • Oversee teams of top-tier in-house and freelance artists across all media types, ensuring that all playable ads visuals, from concept to final execution, meet and elevate Moon Active's distinguished quality standards.
  • Demonstrate exceptional communication and self-motivation to ensure seamless coordination and collaboration across the company.

Requirements:

  • At least 3 years of experience leading a team of artists within a mobile game studio.
  • Demonstrated experience in leading mobile game projects.
  • Proficiency in industry-standard graphic and 3D tools such as Adobe Creative Suite, Blender, or equivalent, with a demonstrated ability to incorporate these tools effectively throughout the creative pipeline.
  • Hands-on experience with AI tools for creative ideation, mockup generation (e.g., Midjourney, DALL-E, or similar), and workflow optimization. A strong understanding of how to effectively prompt and guide AI to achieve desired artistic outcomes.
  • A solid understanding of casual mobile games mechanics, UX & UI, animation, color theory, composition, typography, and diverse graphic styles.
  • The ability to research, recommend, direct, and manage appropriate vendors and freelance artists.
  • The ability to manage multiple projects concurrently while meeting evolving deadlines and priorities.

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