Creative Performance Marketing Lead
3 days ago
About The Position
We're looking for a Creative Performance Marketing Lead to join the Tenengroup team and lead the creative performance strategy for Yves Rocher's digital growth. This is a unique opportunity to combine the creative power of storytelling with data-driven performance in one of the world's most iconic natural beauty brands.
Yves Rocher France, the leading beauty brand in France and a global pioneer in dermo-botanical innovation, has officially launched in the USA With over 60 years of expertise in plant-based beauty, a presence in more than 90 countries, and a fast-growing digital ecosystem, we are a technology-driven brand with a strong online presence and cutting-edge e-commerce platforms. As we expand rapidly across the U.S., we're looking for passionate, driven individuals to join our dynamic team and help shape the next chapter of Yves Rocher's success story. If you're inspired by beauty, nature, innovation, and purpose - we'd love to meet you.
In this role, you'll be responsible for developing, testing, and scaling high-performing creatives across paid social channels—bringing together art, data, and innovation to deliver impactful campaigns that drive growth. You'll work closely with designers, editors, and marketers to craft compelling visuals and narratives that resonate with audiences and elevate Yves Rocher's presence across global markets.
Responsibilities
- Develop high-performing, direct response creatives for paid social campaigns (Meta, TikTok, YouTube).
- Work closely with designers, editors, and writers to deliver engaging visuals and compelling copy.
- Lead the end-to-end process: from creative concept to execution, iteration, and performance analysis.
- Experiment, test, and implement new formats, angles, and creative strategies.
- Collaborate cross-functionally to optimize campaign performance using data insights.
- Build scalable, automated creative systems with performance top of mind.
- Stay on top of AI tools, platform trends, and audience behavior to keep our creative edge sharp.
Requirements
- 2+ years of experience in performance-focused creative roles (agency or in-house).
- Strong understanding of Direct Response (DR) marketing and paid acquisition funnels.
- Analytical mindset with the ability to interpret data and performance metrics.
- Proficiency in working with Meta, TikTok, and/or YouTube ad platforms.
- Hands-on experience in creative production (copy, video, or graphic design – an advantage).
- Self-starter, curious, and comfortable working in fast-changing environments.
- Native-level English fluency (written & spoken).
Advantages
- Experience managing creative processes using AI tools for research and content generation.
- Familiarity with dynamic production workflows and creative testing frameworks.
- Strong organizational and communication skills with a team-player attitude.
You'll Thrive Here If You:
- Love moving fast, iterating, and always optimizing.
- See creative as a blend of art and data.
- Get excited by solving real problems with smart, scalable ideas.
- Aren't afraid to challenge the brief or suggest a bold alternative.
- Apply now if you're ready to join a creative, data-driven, and globally minded team building something meaningful.
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