Performance Marketing Lead

2 weeks ago


Tel Aviv, Tel Aviv, Israel Tenengroup Ltd. Full time ₪90,000 - ₪120,000 per year

About the Company

A global DTC brand house specializing in lifestyle and jewelry, with full control over the value chain—from product development to fulfillment. Rapidly scaling into new markets with a strong focus on data, creativity, and technology.

The Role

  • Lead paid growth strategy across core and emerging channels (Meta, Google, TikTok, AppLovin).
  • Manage budgets, ROAS targets, and testing plans to drive efficient acquisition.
  • Translate performance data into creative strategy, messaging, and media mix decisions.
  • Build a robust testing framework across audiences, formats, offers, and creatives.
  • Personally manage Meta campaigns (structure, scaling, retargeting, and creative rotation).
  • Leverage AI and automation for smarter, faster execution.
  • Lead and develop a small, high-performing performance marketing team.

Requirements

Must-haves:

  • 4+ years in performance marketing with strong hands-on Meta ads experience.
  • Proven track record managing high 6- or 7-figure monthly budgets.
  • Experience leading small teams and working cross-functionally.
  • Strong analytical skills (GA4, attribution, post-purchase data).
  • Ability to translate data into actionable insights and creative strategies.
  • Comfortable using AI tools in daily workflows.
  • High-level English (written and spoken).

Nice to have:

  • Experience scaling on TikTok, YouTube, or AppLovin.
  • DTC background in lifestyle, fashion, or jewelry.
  • Familiarity with UGC, influencer marketing, and whitelisting strategies.
  • Experience in fast-paced, high-growth environments.


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