Performance Marketing Lead
2 weeks ago
About the Company
A global DTC brand house specializing in lifestyle and jewelry, with full control over the value chain—from product development to fulfillment. Rapidly scaling into new markets with a strong focus on data, creativity, and technology.
The Role
- Lead paid growth strategy across core and emerging channels (Meta, Google, TikTok, AppLovin).
- Manage budgets, ROAS targets, and testing plans to drive efficient acquisition.
- Translate performance data into creative strategy, messaging, and media mix decisions.
- Build a robust testing framework across audiences, formats, offers, and creatives.
- Personally manage Meta campaigns (structure, scaling, retargeting, and creative rotation).
- Leverage AI and automation for smarter, faster execution.
- Lead and develop a small, high-performing performance marketing team.
Requirements
Must-haves:
- 4+ years in performance marketing with strong hands-on Meta ads experience.
- Proven track record managing high 6- or 7-figure monthly budgets.
- Experience leading small teams and working cross-functionally.
- Strong analytical skills (GA4, attribution, post-purchase data).
- Ability to translate data into actionable insights and creative strategies.
- Comfortable using AI tools in daily workflows.
- High-level English (written and spoken).
Nice to have:
- Experience scaling on TikTok, YouTube, or AppLovin.
- DTC background in lifestyle, fashion, or jewelry.
- Familiarity with UGC, influencer marketing, and whitelisting strategies.
- Experience in fast-paced, high-growth environments.
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