Product Engineer

3 days ago

Tel Aviv, Tel Aviv, Israel Wix Full time ₪90,000 - ₪120,000 per year
Job Description

The role includes working in a startup-mode environment.

  • Build fast, scrappy, and high-quality prototypes to validate product ideas and opportunities.
  • Partner with product and business teams to translate concepts into tangible experiments.
  • Balance technical execution with business and product sense - knowing when "good enough" is enough.
  • Use your developer background to explore technical feasibility while pushing toward user and market impact.
  • Identify opportunities where LLMs and emerging technologies can solve real user problems.
  • Move seamlessly between coding, ideating, and testing with real users.
Qualifications
  • Strong developer background (3+ years hands-on coding experience).
  • Proven ability to ship prototypes, POCs, or MVPs in fast-paced environments.
  • Solid product and business instincts - able to evaluate whether something is worth building.
  • Experience working with LLMs or AI-powered products is a big plus.
  • Comfortable collaborating across product, design, and engineering.
  • Thrives in ambiguity and knows how to bring clarity through action.
  • Curious, creative, and pragmatic - you care about outcomes, not just code
Additional Information

We're Base44, a newly acquired part of Wix, on a mission to change how products and apps get built. Our AI-powered platform allows anyone to create custom applications using natural language—no traditional coding required. We operate like a startup within Wix: fast-moving, collaborative, and focused on solving complex problems with simple, elegant solutions.

We're here for anyone who wants to build: creators, solo founders, startups, entrepreneurs, side hustlers, and everyone in between. Whether you're launching a product, validating a concept, or chasing a hunch, Base44 gives you the power to make it real.

Our product is game-changing, our ambitions are bold, and with your help, our growth will be remarkable.

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