Content Marketing Manager

2 weeks ago

Herzliya, Tel Aviv, Israel AppsFlyer Full time

We're seeking a creative, growth-minded content marketer who gets excited about building content that converts - and knows when to leverage AI and automation to scale what works.

This role is ideal for someone who enjoys understanding audiences and personas deeply, solving business problems through content, and using AI and automation to extend its impact. You'll work closely with teams across Growth Marketing to ensure content is not only created, but consistently repurposed, distributed, and kept relevant.

As part of our high-performing growth marketing team, you'll collaborate with specialists across content, SEO, email, YouTube, influencer marketing, design, content insights, localization, and paid media. Your mission: create content that drives real business impact by understanding what audiences need, testing boldly, scaling what works with AI, and pivoting fast when markets change.

What You'll Do

  • Create and scale content for key growth programs (e.g. email, SEO, influencers) across multiple audiences, channels and formats.
  • Repurpose like a machine – Systematically break down assets into modular content pieces (blogs, short-form videos, emails) for multi-channel use.
  • Automate content workflows - Use AI tools to build repeatable content workflows that make it easy to create, scale, and report on programs
  • Collaborate cross-department – Partner with design, comms, product marketing, regional marketing teams, and internal subject matter experts to ensure every asset is value-driven, on-brand, high-quality, and localized where needed.
  • Continuously optimize - Create automated feedback loops, maintain AI assistants (eg. GPTs) with fresh context, analyze performance and iterate content performance and workflows over time.

What You'll Have

  • 3-5 years experience, ideally in B2B SaaS content marketing/strategy Hands-on content creation skills – you've owned content creation across formats and channels with proven experience scaling content across multiple channels
  • AI-first mindset – High proficiency in generative AI tools, emerging tools, and workflow automation; you use AI to speed up and go deeper not replace, your work
  • Process-driven and curious – Comfortable with no-code tools, APIs, and building systems that scale, and always testing out new tools and workflows
  • Strong project management – Able to manage timelines, briefs, reviews, and stakeholders across departments and time zones - very strong communicator
  • Experience measuring success with tools like Mixpanel, Google Analytics, Looker, Salesforce, Hubspot, etc.
  • Native/fluent English

Bonus Points

  • Experience with AI tools such as Make, Clay, ChatGPT, and Claude
  • Experience in ad tech / working for a company in the mobile marketing ecosystem or using AppsFlyer in the past
  • Introduced by an AppsFlyer team member

As a global company operating in 16 countries across 5 continents, we reflect the human mosaic of the diverse and multicultural world in which we live. We ensure equal opportunities for all of our employees and promote the recruitment of diverse talents to our global teams without consideration of race, gender, culture, or sexual orientation. We value and encourage curiosity, diversity, and innovation from all our employees, customers, and partners.

"As a Customer Obsessed company, we must first be Employee Obsessed. We need to make sure that we provide the team with the tools and resources they need to go All-In." Oren Kaniel, CEO

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