Product Marketing Manager

1 week ago

Herzliya, Tel Aviv, Israel Cognyte Full time

Today's world is crime-riddled. Criminals are everywhere, invisible, virtual, and sophisticated. Traditional ways to prevent and investigate crime and terror are no longer enough… 

Technology is changing incredibly fast. The criminals know it, and they are taking advantage. We know it too.  

For nearly 30 years, the incredible minds at Cognyte around the world have worked closely together and put their expertise to work, to keep up with constantly evolving technological and criminal trends and help make the world a safer place with leading investigative analytics software solutions. 

We are defined by our dedication to doing good and this translates to business success, meaningful work friendships, a can-do attitude, and deep curiosity.

We are seeking a dynamic Product Marketing Manager to drive go-to-market strategies and marketing initiatives. This role will collaborate closely with our global sales team and the leading product unit to develop targeted messaging, create compelling marketing assets, and execute strategic campaigns that accelerate market penetration.

As a Cognyter you will:

  • Plan and execute product launches, feature rollouts, and lifecycle marketing initiatives.
  • Work closely with business stakeholders to maximize business potential of existing/new customers
  • Create sales collateral, battle cards, training materials, and presentations to support the go-to-market teams.
  • Develop clear and differentiated messaging and value propositions.
  • Collaborate with Corporate Marketing to generate and execute marketing campaigns, develop customer case studies and success stories and drive brand awareness initiative.
  • Analyze Market trends and follow competitors' product campaigns.

For that mission you'll need:

  • 7+ years of experience in product marketing, or related roles (experience level may vary by company).
  • Strong understanding of product lifecycle, go-to-market strategies, and customer segmentation.
  • Excellent communication, storytelling, and presentation skills.
  • Proven experience in promoting advanced technological solutions
  • Experience in cross-functional collaboration, especially with Product Management, Corporate Marketing, and Sales.
  • Bachelor's degree in Marketing, Business, Communications, or related field. MBA is a plus.
  • Intelligence or law enforcement background – a big advantage
  • Willingness to travel for at least 15% of the time

Remember: When you're curious enough, you don't need to check every box to apply. Be in touch

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