Senior Product Marketing Manager

Who We Are

4M is the first Utility AI Mapping Platform built for infrastructure owners, planners, designers, and builders. Powered by proprietary AI and verified by geospatial experts, 4M compiles millions of fragmented public utility records and satellite imagery into one easy-to-use map—giving teams instant access to utility data they can trust and verify at every stage of planning, design, and pre-construction.

Trusted by CDOT, TXDOT, GDOT, HDR, MasTec, and Kimley-Horn, 4M replaces manual research and scattered records with a single source of truth—helping teams identify risks earlier, reduce field time, and keep projects on time and on budget.

Ideal Candidate

We're looking for a Senior Product Marketing Manager to focus on the needs of utility owners across all sectors, starting with power, energy, and telecom. You'll lead customer research, messaging and positioning, product launches, and go-to-market strategies for this sector.

You'll work closely with Product, Sales, and Customer Success to create a strong feedback loop with customers and prospects. You'll learn from their challenges and needs, use those insights to help prioritize the product roadmap, craft messaging that resonates, and develop a clear go-to-market plan that makes a meaningful impact in the market. This is a chance to reshape how the industry approaches utility data and help pioneer the first centralized source of reliable utility information for infrastructure projects nationwide.

Key Responsibilities

• Product Launches: Lead cross-functional launches for features built for utility owners, creating targeted campaigns that drive awareness, adoption, and measurable outcomes.
• Go-to-Market Strategy: Develop and execute end-to-end GTM plans for new products, features, and partnerships, ensuring alignment across Product, Sales, Operations, and Marketing.
• Sales Enablement: Collaborate with Sales to create compelling collateral, case studies, playbooks, and training tailored to utility workflows that fuel customer acquisition and growth.
• Integrated Campaign Management: Drive and support multi-channel campaigns across the full funnel, from awareness to adoption and retention.
• Cross-Functional Influence: Work closely with Product, Sales, Design, and Operations to identify gaps, improve collaboration, and deliver unified outcomes.
• Customer Feedback Loop: Partner with Sales and Customer Success to create a continuous feedback loop with customers and prospects—shaping the roadmap, validating solutions, and showcasing customer success stories.

Requirements

• 4–7 Years of Experience: In product marketing, consulting, or a similarly strategic role. Experience in B2B SaaS is required; experience in Construction Tech serving Public Sector or Utility industries is a plus.
• Strong Storytelling & Communication: Able to translate complex ideas into clear, compelling messaging.
• Proven Launch & GTM Expertise: Track record of leading product launches, developing GTM strategies, and scaling marketing programs.
• Analytical Mindset: Comfortable using data to identify opportunities, track market trends, and measure success.
• Cross-Functional Collaboration: Skilled at rallying diverse stakeholders toward common goals; thrives in a fast-paced startup environment.
• Project Management Skills: Demonstrated ability to run multiple initiatives simultaneously, while staying organized and on track.
• Entrepreneurial Spirit: Bias for action, with a desire to thrive in a high-growth environment.
• Location: Austin, TX preferred; open to remote candidates in the US.

Key Attributes We Value

• Work Ethic: You consistently go the extra mile to deliver results.
• Grit and Resilience: You take initiative, adapt to challenges, and maintain momentum in long sales cycles.
• Curiosity and Passion: You're eager to understand the intricacies of our product and its impact on client workflows.
• Coachability and Growth Mindset: Open to feedback and committed to personal and professional growth.

**We offer a comprehensive benefits package that includes competitive compensation, generous health coverage (with partial support for family members), 401(k) matching, flexible time off, and extended parental leave — all designed to support your well-being and growth at every stage of your journey with 4M.

Diverse Perspectives:

We know that innovation thrives in teams where diverse points of view come together to solve hard problems. As such, we explicitly seek people who bring diverse life experiences, diverse educational backgrounds, diverse cultures, and diverse work experiences. Please be prepared to share with us how your perspective will bring something unique and valuable to our team. #LI-Hybrid