Head of Commercial

Lead HAAT's Commercial Expansion Across the Region

Why HAAT?

HAAT was founded 7 years ago to help local businesses digitize and connect to a delivery network that works in real-world local conditions. Since then, we've helped thousands of restaurants and retail businesses (vegetables, meat, toys, and more) grow 2×, 3× and beyond through our marketplace, logistics, and partner tools.

We are now scaling into our next phase: expanding coverage, strengthening core categories, and launching new verticals.

The Role:

The Head of Commercial is the commercial owner of merchant growth and vertical expansion at HAAT. Your mission is to bring more businesses onto HAAT, grow their success once live, and build new verticals that increase HAAT's value for users.

You will lead three major departments:

1. Field Sales (New Business Acquisition)
2. Account Management (Partner Growth & Retention)
3. Merchant Content & Catalog Excellence (menus, products, pricing, visibility)

This is a hands-on, high-impact leadership role with direct responsibility for commercial targets, field execution, and cross-functional alignment.

What You'll Be Doing:

Own Commercial Strategy, P&L & Unit Economics:

• Own HAAT's commercial strategy across restaurants and emerging verticals (retail, grocery, specialty stores, etc.).
• Define which categories to expand, where, and why — and build the go-to-market plan.
• Set quarterly / yearly targets and execution plans by city and vertical.
• Build scalable acquisition and growth playbooks: segmentation, partner tiering, activation, retention.
• Lead forecasting and performance reviews using clear KPIs and dashboards.

Lead Field Sales (New Partners):

• Manage and grow a multi-city field sales organization.
• Own partner acquisition pipeline: lead generation → negotiation → signing → onboarding.
• Set rep quotas, city targets, and quality standards.
• Coach the team on consultative, B2C-oriented selling and closing.

Lead Account Management (Growth & Retention):

• Own partner success after onboarding: order growth, churn reduction, quality improvement.
• Establish tiered account management (strategic / growth / long-tail).
• Drive joint plans with top partners: promotions, pricing, menu refresh, exclusives.
• Solve escalations fast with Ops/Product/Support.

Lead Content & Catalog Excellence:

• Build and run a content function that ensures partner menus/products are complete, attractive, and conversion-optimized.
• Define standards for product/menu structure, availability, imagery, modifiers, and bundles.
• Improve catalog workflows to support rapid vertical scaling.

Cross-Functional Leadership:

• Work tightly with Product & Tech on merchant tools, growth levers, pricing & promos, and feedback loops.
• Work with Operations on SLAs, service quality, and partner experience.
• Work with Marketing on city launches, category campaigns, and merchant visibility.
• Work with Finance/Data on unit economics and profitability of verticals.

Success Metrics (KPIs):

• New partners signed per month (by city / vertical).
• Activation rate & time-to-first-order.
• Merchant retention & churn.
• GTV growth per segment and per vertical.
• Commercial contribution margin / commission health
• Catalog quality & conversion (menu completeness, availability, content score).
• Merchant tech adoption metrics (tool usage, feature penetration, impact on conversion/orders).

What You Bring to the Table:

• 7–10+ years in commercial / sales / business growth roles.
• Proven experience leading field sales teams (multi-city strongly preferred).
• Strong commercial track record in B2C businesses or marketplaces.
• Hands-on experience working with tech products, especially marketplace / SaaS / POS / merchant tools, and ability to translate business needs into product requirements.
• Experience building/scale partnerships with restaurants or retail merchants.
• Excellent negotiation, structured thinking, and performance management.
• Data-driven manager: comfortable owning targets, dashboards, and forecasts.
• Experience owning commercial performance and unit economics (targets, margin, promo spend, ROI).
• Highly analytical and comfortable running the business through KPIs and dashboards.
• Builder mindset: can create org structure, playbooks, and processes from scratch.

Preferred Background:

• Experience in food delivery, quick commerce, e-commerce marketplaces, telecom distribution, or fintech-led merchant ecosystems.
• Experience launching new verticals or new cities.
• Exposure to merchant tech stacks (POS, CRM, analytics dashboards, ads platforms, catalog tooling).

Leadership Competencies:

• Field-first leader who stays close to teams and merchants.
• Balances strategy with deep execution.
• High empathy for partners + high bar for performance.
• Moves fast, tests, learns, scales.
• Strong people builder (hire, coach, retain).
• Product-oriented commercial thinker.

What HAAT Offers:

• Be part of a mission-driven company creating real economic growth for local businesses.
• Own a core function with direct impact on HAAT's growth and expansion.
• Build new verticals from idea → launch → scale.
• Work with a high-trust, high-ownership leadership team.