Field Marketing Manager

WHO WE ARE

Come join the company reinventing data security, empowering businesses to realize the full potential of their data. As the leading data security platform purpose-built for the cloud era, Cyera's mission is to reinvent how businesses secure data, enable agile collaboration, and boldly pursue new business opportunities. Trusted by security teams at leading global businesses, our team is proving that data security is the next big thing in cyber. Backed by the world's leading investors and working with a large and growing list of Fortune 1000 companies, we are looking for world-class talent to join us as we usher in the new era of data security.

THE OPPORTUNITY

You are an energetic field and channel marketer with a "can-do" attitude, exceptional attention to detail, and a passion for collaboration. You thrive on delivering impactful programmes in partnership with sales, channel partners, and business development teams to drive demand and accelerate pipeline opportunities.

In this role, you'll develop and execute integrated, multi-touch programmes including events, digital campaigns, and partner co-marketing initiatives. You'll gain first-hand experience in how a fast-growing company builds a world-class brand across the EMEA region, executing field and channel marketing programmes that directly support our sales and partner ecosystem.

The ideal candidate is both a team player and a self-starter - someone who is hands-on, relationship-driven, and passionate about taking projects from concept to flawless execution.

RESPONSIBILITIES:

Field & Channel Marketing Execution:

• Develop and deliver integrated regional marketing programmes to build pipeline and brand awareness across the UK.
• Work closely with sales leadership and partner teams to ensure marketing initiatives align with territory plans, sales objectives, and pipeline goals.
• Support the execution of joint marketing initiatives with channel partners and alliances - including co-branded events, digital campaigns, and demand generation activities.

Campaigns & Events:

• Plan and manage high-impact regional events - from conferences and roadshows to partner summits and webinars - ensuring flawless execution and measurable ROI.
• Coordinate logistics, budgets, and post-event follow-up to maximize engagement and pipeline creation.

Channel Enablement:

• Develop and manage co-marketing and partner enablement activities to drive adoption, brand alignment, and joint revenue growth.
• Create and share marketing toolkits, campaign templates, and enablement resources tailored for partner use.

Collaboration & Measurement:

• Partner with sales and business development teams to ensure lead follow-up, tracking, and conversion are optimised.
• Measure and report on field and channel marketing performance, tracking key metrics such as engagement, conversion, velocity, and ROI.

Content & Messaging:

• Adapt global messaging for regional relevance, ensuring it resonates with UK audiences.
• Contribute to the creation of compelling campaign copy, partner assets, and digital marketing content.

REQUIRED BASIC QUALIFICATIONS:

• Minimum of five (5) years experience delivering enterprise Field Marketing and channel marketing excellence
• Highly knowledgeable about demand generation and marketing best practices
• Results–oriented with a passion for performance measurement and analytics
• Experience delivering engagement programs that ensure incredibly successful customers who continue to renew and expand
• Proven success in executing programs and events that drive demand, deal acceleration, return, and deliver exceptional experience for our attendees
• Content creation experience across a variety of mediums, from developing messaging platforms to creating persuasive copy for email, direct mail, digital ads, SDR scripts and marketing assets
• Experience developing regional and channel plans to support account-based marketing
• Demonstrated ability to build highly effective working relationships with sales and marketing
• Ability to travel up to 30% of the time

REQUIRED KNOWLEDGE:

• Bachelor's Degree with a Marketing or Business focus preferred, but not required
• Minimum of five (5) years experience delivering Field Marketing excellence
• Ability to clearly articulate a market-specific value proposition and tailor it to fit a variety of program requirements
• Strong understanding of content creation to target audiences with a tailored messaging
• Experience in segmentation analysis, budgeting and building business cases
• Understanding of B2B sales cycle and how to identify opportunities to maximize demand creation, pipeline contribution and sales opportunity acceleration
• Excellent grasp of marketing performance metrics management to ensure optimal program performance and ROI
• How to market to a range of B2B buyers using a wide variety of offers (white papers, case studies, webcasts, digital marketing) and delivery mechanisms (email, call downs, direct mail)

REQUIRED SKILLS:

• Experience with Asana, Splash, Salesforce, Marketo, and/or other predictive analytics tools preferred
• Integrated marketing content creation and implementation experience
• Ability to understand the company and product pitch and execute it in the field
• Convey information to a wide variety of internal and external audiences
• Write and deliver marketing-quality emails, presentations and collateral
• Exceptional event planning skills - including experience managing event contracts, BEO specifics, and creating experiences that set Cyera apart
• Recruitment planning for events and execution excellence

REQUIRED BEHAVIORS:

• Results–oriented with a passion for performance measurement and analytics
• Operates with flexibility, urgency, and a "can-do" attitude in a fast-paced, high-growth environment
• Ability to expertly manage multiple projects simultaneously, meet tight deadlines, and adapt quickly to shifting priorities
• Communication and influence – must be energetic and passionate with ability to expertly lead cross-functional teams to achieve regional marketing goals
• Ability to evaluate and navigate complex problems with multiple, evolving variables
• Revenue generating mindset must be core to your thinking and be second nature to you. You should feel ownership of the pipeline - wins and losses - just like our sales team
• Consider yourself a member of the regional sales team - not just a catalyst, but a key member of the team 

COMPENSATION INFORMATION: 

In addition to a standard benefits and equity package, we offer a generous salary. Final compensation will vary based on seniority and relevance of experience, location, and position requirements.

This role may be eligible for potential merit increases based on factors such as individual or company performance, time in role, and other discretionary factors.​

BENEFITS - Why Cyera? 

• Ability to work remotely, with office setup reimbursement
• Competitive salary
• 25 PTO days
• Paid holidays and sick time
• Health, vision, and dental insurance
• Life, short and long-term disability insurance