Marketing Data Analyst

About Us

Hello, we're Flare We are reimagining how attorneys and clients work together. We are obsessed with building solutions that empower attorneys and consumers through the legal journey. Funded by leading VC firms, we are an industry leader in legal technology. Our platform simplifies the delivery of complex legal services while providing ease and clarity to clients and attorneys throughout the process. With a global team that brings a fresh perspective, Flare is revolutionizing the way legal services are delivered. We're a team of creative problem-solvers who want to make the world a better place. Join us.

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Overview

We are looking for an experienced Marketing Data Analyst who is passionate about turning marketing signals into business outcomes. You will be a primary analytics partner for our Acquisition team and the broader Marketing organization, analyzing domains such as paid campaigns, email marketing, our website and landing pages and web experiences such as the blog, glossary, and productized features like a price calculator, dedicated forms, and funnels. You'll also power SEO and geo-driven initiatives that attract high‑intent organic traffic. 

If you are highly motivated to win, fun to work with, thrive in a fast-paced environment, and want to be part of disrupting the legal services industry at a company that's already achieving significant success—this is the role for you

Responsibilities:

• Serve as the day-to-day analytics lead for Acquisition and Marketing: define measurement frameworks, clarify success metrics (CAC, LTV, ROAS), and translate questions into analysis that influences spend, targeting, and creative strategy.
• Design, implement, and maintain end‑to‑end tracking (UTM governance, pixels, events) across vendors (e.g., Google, Meta, LinkedIn, TikTok, programmatic) and surfaces (website, email, landing pages) to ensure trustworthy, decision‑grade data.
• Lead deep‑dive funnel and cohort analyses to uncover growth opportunities across paid and organic channels, our website experiences, and SEO, providing clear recommendations and "so‑what"s.
• Build and own Tableau dashboards and self‑serve tools that keep stakeholders aligned on KPIs, pacing, and performance; partner with data engineering to create robust marketing data models in our warehouse.
• Run A/B and multivariate tests across ads, landing pages, and lifecycle; design and analyze geo‑experiments and incremental tests 
• Develop and iterate attribution approaches (rule‑based, MTA, MMM) and resolve channel conflicts; educate teams on how to use attribution alongside experiments to make high‑confidence decisions.
• Communicate insights through compelling narratives and visuals; influence partners in Acquisition, Paid Media, SEO, Web, Content, and Lifecycle to prioritize high‑impact bets and optimize continuously.

• 3+ years of experience in a marketing or growth data analyst role
• Proficiency level of SQL – must;
• Hands‑on experience with paid media: how campaigns work across major vendors, UTM standards and taxonomy, and channel‑level optimization practices.
• Familiarity with attribution models (rule‑based, MTA, MMM) and how to operationalize them with internal marketing data.
• A/B testing and experimentation expertise; advantage for experience with geo‑tests/incrementality.
• Experience collecting, modeling, and transforming marketing datasets; strong skills in SQL and Tableau (Power BI/Looker a plus).
• Experience with B2C funnels and consumer behavior; comfort balancing speed with statistical rigor.
• An exceptional storyteller and communicator who builds productive relationships with channel owners, web, product, and leadership.
• Ability to tackle ambiguous problems end‑to‑end, from defining the question to landing an influential recommendation.
• Technical advantage: proficiency with Python/R (e.g., pandas/statsmodels), GA4/GTM, and marketing experimentation or attribution tooling.

Flare provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.