User Acquisition Manager

3 days ago

Tel Aviv, Tel Aviv, Israel ReasonLabs Full time ₪90,000 - ₪120,000 per year

Who Are We?

ReasonLabs is a rapidly growing B2C company in the cybersecurity industry. Today, we protect over 100 million active users by detecting more than 24 million threats each month.

We're seeking a creative self-starter with strong domain expertise in performance marketing to develop and execute comprehensive, multi-channel strategies aimed at driving customer acquisition and achieving business goals. The ideal candidate will be a data-driven marketer with a strong background in paid acquisition marketing. In your day-to-day role, you will have full ownership of our paid media spend, digital channel mix, and user funnel optimization.

Responsibilities:

  • Campaign Development:
    Create customer-centered, data-driven marketing campaigns across platforms to meet business and brand objectives.
  • User Funnel Optimization:
    Identify and prioritize impactful opportunities within user funnels; develop hypotheses, find relevant solutions, and ensure swift implementation.
  • Creative Direction:
    Guide the creative development of marketing assets (photos, videos, copy) to enhance campaign performance.
  • Budget Management:
    Oversee the marketing budget for assigned areas, managing budget allocation, execution of approved plans, and final reconciliation.
  • Collaboration:
    Work closely with other teams in the company to test, measure, and scale campaigns effectively.
  • Go-to-Market Strategy:
    Plan and execute global go-to-market strategies, including segmentation, targeting, positioning, and pricing, to achieve business objectives.

Requirements:

  • Proven track record of increasing user bases through social platforms, display, and search (e.g., Facebook and Google Ads).
  • Experience in building performance marketing activities from the ground up or in early stages.
  • Strong data analysis skills with a focus on driving incremental value.
  • Experience in developing funnels from ad engagement to subscription conversion.
  • Excellent business judgment and decision-making abilities; adept at identifying, prioritizing, and articulating high-impact initiatives.
  • Exceptional communication, presentation, and leadership skills, with the ability to convey insights and ideas effectively.
  • Creative and innovative thinker capable of gaining first-mover advantage and maintaining a competitive edge in the paid social landscape.
  • BS or MS in a quantitative field such as marketing, business, or exact sciences.
  • Fluent in English and Hebrew.

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