B2B Senior marketing writer

Artlist is where the creative arts meet technology. If there's one thing we all have in common, it's a love of music and film, which is why we build innovative products to help global brands and individual creators make amazing videos.

We do this by giving them the best music, footage, sound effects, and templates around. We also revolutionized the industry with a radical new music licensing model that has since become the global standard.

Artlist is now the go-to platform for over 26M users worldwide. They range from top-tier global brands like Google, Apple, Amazon, Microsoft, and Calvin Klein to social creators, video editors, and more.

As the B2B Senior Marketing Copywriter, you're an authority on writing the best copy to support our business goals. You're responsible for helping Artlist reach and exceed our business KPIs by creating compelling, engaging, and on-brand copy for all our marketing materials.

You collaborate with designers, product marketing managers, user acquisition managers, creative directors, motion designers, and other stakeholders to craft text that resonates with our target audience and converts them into paying users.

Key responsibilities:
Lead B2B content

• Own messaging and content initiatives for the B2B audience
• Take the lead on sales cadences, one-pagers, case studies, sales decks, and lead forms, together with B2B email protocols, newsletters, LPs, banners, and video ads
• Partner with Product Marketing and Sales to write compelling copy that matches brand guidelines
• Partner with UX writers to optimize texts for sales prospects' in-product journeys
• Utilize A/B testing and data insights to optimize the content
• Lead thought leadership ghostwriting initiatives for senior executives
• Lead the annual Artlist trend report
• Support the PR manager with creating compelling press releases

Develop creative concepts and messaging

• Help develop creative concepts and messaging for marketing campaigns across various channels, including emails, banners, websites, landing pages, and videos
• Conduct research and stay up-to-date on industry trends to ensure our messaging is relevant and impactful
• Build and maintain a deep understanding of user motivations and workflow tensions to be able to write text that speaks to them in their language
• Participate in brainstorming sessions and contribute creative ideas that support our marketing goals

Write conversion-focused copy for marketing materials across audiences

• Collaborate with designers to create copy that complements the design and vice versa
• Maintain the Artlist and Motion Array brand guidelines and voice across all marketing materials
• Drive user conversion and retention with engaging copy for marketing materials such as landing pages, ads, email campaigns, banners, and videos

Edit and proofread copy

• Edit and proofread copy to ensure accuracy, clarity, and consistency
• Ensure all copy meets the Artlist/Motion Array brand guidelines, messaging strategy, and voice
• Make revisions to the copy as needed, based on feedback

Own projects and be a team player

• Meet project deadlines and manage multiple projects simultaneously
• Work closely with all stakeholders to ensure copy is delivered on time and on-brand
• Communicate regularly with stakeholders to ensure their needs and expectations are being met
• Update the Monday board with tasks and status
• Support other writers with proofreading and editing as needed

Be connected to Artlist's business KPIs

• Understand how each project contributes to the business KPIs
• Liaise with User Acquisition, Marketing Automation, and Product Marketing teams to track the performance of content and optimize it based on data insights
• Stay up to date with newsletter performance and optimize content based on data insights

Requirements:

• 5+ years of proven experience in marketing copywriting positions
• Mother tongue English, with exceptional grammar, spelling, and punctuation.
• Experience writing B2B marketing content such as one-pagers, sales presentations, and sales email cadences
• Strong portfolio showcasing your copywriting skills and creativity
• Exceptional attention to detail and ability to deliver error-free copy
• Ability to manage multiple projects simultaneously
• Knowledge of the music and film industries is a plus