Product Marketing Manager

3 days ago


Bnei Brak, Tel Aviv, Israel Kaltura Full time ₪120,000 - ₪240,000 per year

This is us 

Kaltura's (NYSE:KLTR) mission is to power any video experience for any organization – live, on-demand, or real-time. We not only want to make using video simpler, but we also want to better people's lives through video. Founded in 2006, Kaltura is now a global leader in the video market with millions of people using our products daily to teach, learn, watch, connect, and collaborate. Among our customers, you'll find more than 1000 global, well-known organizations.    

15+ years since starting the company, we continue to foster a diverse and collaborative work environment where everyone gets a say. Our team is currently 700+ people, and we're still growing. We have offices in New York, London, Singapore, and Tel Aviv, but our technology is all in the cloud. 

Kaltura has a fast-paced environment where initiative is always encouraged. Together with our hybrid work model and flexible state of mind, you get the right conditions for creative juices to flow freely. Thanks to our long line of products, cultivation of rich collaborative culture and care for each Kalturian, you'll never run out of room to grow and evolve.   

If you don't meet 100% of the requirements below - that's okay, nobody's perfect We believe in hiring people, not just a list of skills. We encourage you to apply if you think this is a role that would make you excited about coming to work every day. 

Requirements

The role 

Product Marketing Manager

About the Role

We are looking for a highly motivated and detail-oriented Product Marketing Manager to join our team at Kaltura. In this role, you will sit at the heart of our go-to-market strategy, working cross-functionally with product, sales, and marketing teams to craft compelling narratives, enable the field, and ensure successful adoption and expansion of our solutions.

Key Responsibilities

GTM & Product Launches: Own end-to-end GTM planning and execution for new features, products, and rollouts, collaborating closely with product managers to ensure technical accuracy and market fit.

Product Team Collaboration: Work hand-in-hand with the product team on messaging, positioning, and product microcopy. Maintain a close feedback loop to continuously refine positioning and ensure product-market alignment.

Competitive & Market Intelligence: Conduct in-depth market research and competitive analysis, and translate insights into actionable battle cards, competitive briefs, and campaign strategies.

Sales & Customer Enablement: Deliver engaging enablement sessions and presentations in fluent English, with the ability to confidently present to large internal and external audiences. Create core collateral, including pitch decks, demo scripts, one-pagers, and briefs for marketing campaigns and webpages. 

Cross-Functional Partnering: Act as the voice of the market and customer across the organization, ensuring insights and feedback are fed into product development, messaging, and campaigns.

Qualifications

  • 3+ years of experience in Product Marketing, preferably in a B2B Enterprise SaaS environment.
  • Proven success in building and delivering impactful sales enablement tools and collateral.
  • Strong collaboration skills, with experience working closely with sales, product, and marketing teams.
  • Excellent written and verbal communication skills in English, with the ability to present to and engage large groups.
  • Demonstrated ability to conduct and translate competitive analysis and market research into actionable insights.
  • Strong technical aptitude and the ability to quickly understand complex products and communicate them clearly.
  • Highly organized, detail-oriented, and comfortable managing multiple projects in a fast-paced environment.

PLEASE NOTE: THIS IS A TEMPORARY ROLE WITH THE OPTION TO GO PERM

The perks: (choose the relevant region, then delete the others and the region name)

  1. Hybrid, flexible work environment  
  2. Extended private health (including mental) insurance  
  3. Personal and professional development programs 
  4. Occasional Cross company long weekends  

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