Customer growth team leader

Join us at Playtika (NASDAQ: PLTK), where we're driven by the belief life needs play. We're on a mission to deliver infinite ways to play using cutting-edge technologies like AI and machine learning to craft immersive experiences that connect, inspire and entertain millions of players worldwide.

From our start as a small mobile games company founded in Israel to our current position as a publicly traded company and industry leader, we continue to be a dominant force in interactive entertainment. With a diverse portfolio of award-winning, category-leading Casual and Social Casino-themed games, including nine of the top 100 highest-grossing mobile games in the US, we're setting the standard for excellence.

Our success story is co-authored by a dynamic team of storytellers, strategists, creators and data scientists who thrive on innovation. We are home of the best, advancing an inclusive culture that embraces our core values and reflects our agile DNA.

With a strong financial foundation, disciplined operations, unwavering player-focused approach and relentless can-do spirit, we're well-positioned for sustained growth. If you're ready to join the driving force behind the evolution of interactive entertainment, we invite you to come play with us.

If you're passionate about strategy, data, and creativity — this is your chance to make a real impact.

As our
Customer Growth Team Lead
, you'll play a key role in driving the game's
growth
and expanding its player base worldwide.

You'll lead a talented team, own the CRM and communication strategy, and collaborate across the studio to turn insights into engagement and growth. This is a strategic position at the heart of the studio — where marketing, product, and player experience come together.

Responsibilities:

The
Customer Growth Team Lead
plays a key strategic role in driving the organic growth of our leading game.

As the owner of user expansion and engagement, this position is responsible for building and executing the growth strategy through data-driven, creative, and impactful campaigns.

You will lead a multidisciplinary team and oversee all CRM and communication channels — including email, push notifications, in-app messaging, social media, and our in-game loyalty program — to grow and retain our player base.

• Lead the Growth team and define the overall user growth and engagement strategy.
• Develop and execute multi-channel campaigns (Email, Push, CRM, Social Media, Loyalty).
• Build personalized and automated user journeys that drive engagement, retention, and conversion.
• Analyze player data and behavioral insights to optimize communication and performance.
• Collaborate closely with Product, Monetization, and Creative teams to align growth initiatives with studio goals.
• Act as the studio's representative and main point of contact for marketing activities, ensuring alignment between game and brand campaigns.
• Identify new opportunities and technologies to scale growth.
• Monitor KPIs and continuously optimize funnels for maximum impact.

Requirements:

• 3+ years of experience in CRM, Growth, or Lifecycle Marketing, preferably in gaming or B2C mobile apps.
• Proven experience in developing and executing user growth strategies across multiple channels.
• Strong analytical mindset and hands-on experience with CRM tools, segmentation, and A/B testing.
• Excellent leadership, communication, and cross-functional collaboration skills.
• Passion for gaming and a deep understanding of player motivations – advantage.
• Native or fluent English – must.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

If you feel the above describes you perfectly - Apply now

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