Growth & ABX Lead

1 week ago

Herzliya, Tel Aviv, Israel Papaya Global Full time ₪60,000 - ₪120,000 per year

Papaya Global is a rapidly growing B2B tech unicorn dedicated to revolutionizing the payroll and payments industry. With over $400M raised from top-tier investors, our innovative technology offers a comprehensive solution for managing global workforces, covering everything from hiring and onboarding to managing and paying employees in over 160 countries.

We're looking for a Growth & ABX Lead to drive measurable impact across our customer acquisition and expansion efforts. In this role, you'll own the strategy and execution of growth and account-based experience (ABX) programs to attract, engage, and convert high-value accounts. You'll collaborate closely with marketing, sales, and markeitng operations, lead performance-driven initiatives, and leverage cutting-edge technologies to optimize pipeline creation and revenue growth.

This is a high-visibility role where you'll combine strategic thinking with hands-on execution - making your mark on how Papaya scales globally.

What You'll Do

  • Design and execute ABX strategies targeting enterprise accounts and high-value prospects, ensuring alignment with business objectives and revenue goals.
  • Own growth marketing initiatives, from customer acquisition to funnel optimization, across multiple digital channels.
  • Manage and mentor a performance marketing manager, guiding ABX funnel strategy, campaign execution, and martech adoption.
  • Partner with sales and SDR teams to drive alignment on target accounts, optimize outbound efforts, and accelerate pipeline growth.
  • Analyze and report on campaign performance, delivering actionable insights to improve effectiveness, scalability, and ROI.
  • Identify and activate new growth opportunities, leveraging data-driven experimentation to increase conversion and revenue impact.
  • Enable and coach global sales teams on ABX best practices to maximize adoption and performance.
  • Leverage marketing technology to streamline and scale marketing efforts efficiently.

Requirements:

  • 4+ years of experience in B2B SaaS marketing, with a proven track record in growth, demand generation, and/or ABX.
  • Previous experience as a Growth Manager, Performance Marketing Lead, or ABM Manager in a high-growth tech environment.
  • Strong knowledge of digital channels, ABX frameworks, and growth tactics.
  • Proficiency in marketing automation, CRM, and analytics tools (e.g., HubSpot, Salesforce, Influ2, 6sense, Demandbase).
  • Highly analytical mindset, with the ability to turn data into actionable insights and measurable business outcomes.
  • Strong leadership skills with experience managing and developing talent.
  • Exceptional collaboration and communication skills to align cross-functional teams.
  • Creative problem-solver with a "get things done" approach and ability to lead projects end-to-end.
  • Bachelor's degree in Marketing, Business, or a related field (Master's degree a plus).

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