Demand Generation Lead

1 week ago

Tel Aviv, Tel Aviv, Israel Anyword Full time ₪90,000 - ₪120,000 per year

About Us

We're on a mission to revolutionize how marketers, writers, and innovators create their marketing content.

With tools like ChatGPT taking the world by storm, it's clear that the spotlight is now shining on the Generative AI space. However, its ultimate hurdle is now a self-compounding problem: with infinite options for messaging now available to all marketers… how do we know what will actually work?

Your words matter, and Anyword was built to ensure that they resonate. Since 2021, we've been building a platform to help both the world's largest brands and its next rising stars actually move, inspire, and drive their audiences forward.

In reality, we've removed the uncertainty of writing performance copy, and are the first to bring copy intelligence into play. We've combined our own language models, predictive analytics, custom AI, and branding-specific tools to help brands rise above the noise in ways they couldn't before.

We've built the brain behind all marketing messaging, no matter where it lives and how you create it (with AI or not). And now we're looking to you to help change the world with us

We're looking for a
Demand Generation Lead
— a versatile, hands-on growth professional — to own our
enterprise marketing funnel
end-to-end. This is an opportunity to join a fast-growing, data-driven AI company and play a key role in building our marketing engine from the ground up.

What You'll Do

As our demand gen marketing lead, you'll:

Lead Generation & Funnel Growth

  • Develop and execute multi-channel campaigns (LinkedIn, email, paid media, SEO, content) to generate qualified
    enterprise leads
    .
  • Build and optimize lead nurturing flows — from top-of-funnel awareness to demo booking.
  • Design landing pages, lead magnets, and paid acquisition assets to drive conversions.

Content & Brand Strategy

  • Create thought leadership content (case studies, blog posts, webinars, whitepapers) targeting CMOs, Heads of Marketing, and enterprise demand gen teams.
  • Collaborate with the sales team to craft tailored outreach and ABM (Account-Based Marketing) initiatives.
  • Own the brand voice across all channels, ensuring consistency and clarity of messaging.

Analytics & Optimization

  • Track and report on marketing performance metrics (MQLs, SQLs, CAC, conversion rates).
  • Continuously test, analyze, and iterate on campaigns to improve ROI.
  • Manage the marketing tech stack (HubSpot, LinkedIn Ads, Google Analytics, etc.).

Cross-Team Collaboration

  • Partner closely with the CEO, Product, and Sales to align go-to-market strategy.
  • Support product launches, events, and PR efforts to boost visibility in the enterprise market.

Who You Are

  • 3–6 years
    of experience in B2B SaaS or tech marketing, ideally targeting enterprise clients.
  • Proven track record of
    lead generation and demand creation
    in self-directed roles.
  • Hands-on experience with
    paid media
    ,
    content marketing
    , and
    email automation
    .
  • Data-driven mindset with comfort managing KPIs and campaign analytics.
  • Excellent writing and storytelling skills — you can translate complex tech into compelling narratives.
  • Growth-oriented, entrepreneurial, and comfortable being a
    one-person marketing team
    .
  • Bonus: Experience with AI, martech, or marketing analytics tools.

Why Join Us

  • Shape the marketing engine of a high-growth AI company from day one.
  • Work directly with the leadership team and make a measurable impact.
  • Flexible, remote-first culture with a bias toward ownership and results.
  • Competitive compensation and performance-based bonuses.

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