Demand Generation Lead

2 weeks ago

Tel Aviv, Tel Aviv, Israel Justt Full time ₪120,000 - ₪240,000 per year

Justt is a leader in the chargeback automation industry, providing hands-free solutions to help merchants reclaim their revenue. Our innovative AI-driven platform addresses payment disputes efficiently and accurately, allowing our clients to focus on their core business activities. We are a forward-thinking company that values innovation, responsibility, and fairness.

This is a career-defining opportunity to own and build the demand generation function for an established, fast-growing company. As our Demand Generation Lead, you'll be the architect of our entire demand engine—creating the strategy, systems, and programs that drive awareness, engagement, and pipeline. This is a hands-on, high-impact IC role where you lead the discipline end-to-end, with real budgets, proven product-market fit, and the backing to do demand gen the right way. As the company scales rapidly, you'll scale with it—this is a role with serious growth potential for a self-starter ready to make their mark.

What will you do?

  • Performance Marketing: Own and optimize PPC and paid social campaigns to generate qualified enterprise leads.
  • SEO & Content Performance: Supervise our SEO agency to boost rankings, organic traffic, and conversions.
  • Channel Innovation: Lead ABM campaigns and experiment with affiliates, influencers, and new growth channels.
  • Analytics & Insights: Track and analyze performance across campaigns; translate data into actionable insights.
  • Cross-Functional Alignment: Partner with product marketing, content, and sales to maximize impact.

Why join Justt?

  • Build and own the demand engine at a fast-growing startup with global impact.
  • Significant opportunities to grow as the company scales rapidly.
  • Competitive compensation, benefits, and a collaborative, ambitious culture.
  • The chance to shape Justt's growth strategy from the ground up.

Requirements:

  • 4+ years of B2B demand generation experience, ideally in SaaS, fintech, or enterprise tech.
  • Proven expertise in PPC, SEO, paid social, ABM, and multi-channel demand generation.
  • Strong analytical skills and experience managing performance across multiple channels.
  • Technical edge (analytics, integrations, tracking) is a plus.
  • Growth mindset — eager to experiment, iterate, and scale what works.
  • Management experience is an advantage, but not required.

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