SEO & PPC Specialist

Company Overview:

SITE123
is a leading global
do-it-yourself website builder platform
. Alongside our platform, we offer professional
DESIGN, SEO, and PPC services
to customers worldwide
in all languages
.

We're seeking a 
skilled specialist
 to 
oversee our customers' SEO and PPC across multiple markets
, deliver exceptional results, and 
contribute to the growth of our SEO & PPC department
. The position is on-site from our offices in Hi-Tech Park in Beer-Sheva.

Position Summary:

Own end-to-end performance marketing across
SEO
and
PPC
with a dual mandate:

• Clients (primary ~70%)
  — Plan and execute strategies that grow organic traffic, leads, and ROAS for a portfolio of global customers.
• SITE123 in-house (secondary ~30%)
  — Lead SEO & paid acquisition initiatives for our brand and products to support growth.

What You'll Do

SEO

Build multi-market SEO strategies (technical, on-page, off-page).

Perform keyword research, mapping, content briefs, internal linking, schema, etc.

Execute ethical link-building; monitor rankings/traffic/conversions; present insights and next steps.

PPC

Set up & optimize Google Ads (Search/Display/Video/Remarketing) and Meta (Facebook/Instagram).

Run A/B tests on ads & landing pages; manage bids/budgets to ROAS/CPA targets.

Implement and validate tracking

Generate clear performance reports.

Professional Position Requirements:

2+ years
hands-on SEO and
2+ years
PPC management (agency or in-house)

Strong command of
on-page, off-page, and technical SEO

Proven experience with
Google Ads
&
Meta Ads
across search, display, video, and remarketing.

Experience and understanding of the website building field.

Comfortable with
Ahrefs/SEMrush/Moz
, Excel/Sheets (pivots/lookups)

Essential Soft Skills & Work Style
:

Excellent English communication;
additional languages
are a strong plus (we serve global clients).

Client-facing professionalism, data-driven mindset, and multi-project ownership.

Excellent communication, analytical, listening, and organizational skills.

Outstanding time management skills and attention to detail.

Ability to multitask efficiently in a fast-paced environment.

Self-motivated, goal-driven, and results-oriented.

Creative thinker, independent worker, and problem solver.

Advantages:

Experience with multi-locale/multi-language SEO; Shopping/PMax feeds.

Familiarity with CWV optimization, basic HTML/CSS, and Looker/Data Studio.

B2B/SaaS or website-builder ecosystem experience.

Compensation:

Competitive salary based on experience.

Performance-based bonuses tied to KPIs.

Apply

Please send your CV and a brief cover letter outlining your approach, tools, and relevant SEO/PPC experience.