Performance Platform Manager

10 hours ago

Ramat Gan, Tel Aviv, Israel InspHire Full time ₪60,000 - ₪120,000 per year

A company that is changing the way brands reach their audience and optimize their sales funnel through digital advertising is looking for a Performance Platform Manager to join its team.

By connecting advertisers and publishers across multiple channels, the company offers exceptional performance and results at scale. Its in-house ad exchange technology enables its partners to achieve consistently high-quality ad placements that outperform industry benchmarks.

The performance platform manager will be responsible for creating, optimizing, and reporting on paid campaigns across various platforms and channels.

Responsibilities

  • Conduct research for understanding market trends.
  • Create campaigns and optimize budgets accordingly for the best media mix.
  • Monitor and analyze campaign performance on different marketing platforms.
  • Implement A/B testing and experiment to test ad copies, landing pages, and creative assets to improve performance and ROI.

Requirements

  • Proven experience as Performance Manager/Media Buyer - 2 years minimum.
  • Proven experience in running high scale PPC campaigns on Facebook/TikTok – A Must.
  • Experience in Arbitrage.
  • Strong Analytical Skills - Analytical mindset and proficiency in data analysis tools.
  • Advanced experience in Excel and business intelligence tools.

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