
IAI Brand Manager
7 days ago
We're looking for a
Brand Manager
to take the helm of its brand management at the corporate level
The Position includes:
- Develop and lead the company's long-term brand strategy, including narrative building, unified brand language, and positioning aligned with IAI's business strategy.
- Manage the organization's public image across markets, stakeholders, government entities, and the public.
- Design and implement cross-company branding campaigns to enhance and extend brand value.
- Oversee market research, analyze global trends, track KPIs, and report to senior management.
- Create synergy between branding, corporate strategy, and marketing communications to ensure consistent brand experience.
- Drive internal brand adoption across divisions and functions – including Communications, PR, HR, Business Development, Innovation, and Sustainability.
- Oversee brand identity guidelines and ensure consistent application across all platforms and channels.
- Cultivate a strong brand culture across all levels of the organization.
Requirements (Mandatory)
- Israeli citizenship
- Academic degree in Marketing, Business Administration, Communications, or Design
- Minimum of 5 years' experience in brand management, strategic marketing, or senior marketing leadership – preferably in a global company
- Proven experience managing cross-organizational projects and working with multiple stakeholders
- Strong analytical skills
- Excellent command of Hebrew and English (written and verbal)
Preferred Qualifications
- Master's degree in Business or Marketing
- Familiarity with the defense and aerospace industries in Israel and globally
- Business and/or technological knowledge and experience
Leadership Attributes
- Strong leadership and teamwork skills, with excellent interpersonal relationships across all levels
- Ability to perform under pressure, high service orientation, independence, creativity, and initiative
- Strategic thinking with a proven ability to lead cultural, organizational, and process-oriented change in a dynamic environment
- Excellent verbal and written communication skills
Application Deadline:
September 15, 2025 at 16:00
Applications must include:
- Completion of the attached questionnaire
- Confirmation of meeting all minimum requirements
Selected candidates will be invited for interviews and may undergo further assessments, including security clearance evaluations.
Good to know:
IAI is currently experiencing significant global growth in a highly competitive and dynamic market. Founded in 1953 as an aircraft maintenance workshop, IAI has evolved into a global technological powerhouse delivering cutting-edge solutions across all major defense and aerospace domains – space, air, land, sea, cyber, and civil aviation.
This role offers deep exposure to IAI's core business and strategic thinking processes, working closely with senior leadership. You will join a small, high-impact strategy team operating at the heart of the company's decision-making.
Join us in shaping the future of global aerospace and defense innovation.
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