Product Marketing Manager

Nayax is a global fintech company (NASDAQ; TASE: NYAX) and a leading provider of cashless payment, consumer engagement, and business management solutions for the unattended retail sectors.

we are currently seeking a Product Marketing Manager - (Temporary position, Maternity Leave Replacement) to join our team and help shape how we bring our Attended and Unattended Retail solutions to market. At Nayax, we believe that great product marketing sits at the intersection of customer insight, storytelling, and business impact.

In this role, you'll be the voice of the customer inside the company and the voice of Nayax to the market, driving positioning, messaging, and go-to-market execution that connects with our target audiences. You'll work closely with Product, Sales, and Marketing teams to craft compelling narratives, enable our salesforce, and fuel adoption of our solutions worldwide. 

The Product Marketing Manager's responsibilities include leading the development and execution of product marketing plans, supporting account teams across the sales lifecycle, and continuously creating and executing marketing collateral, enablement plans, and customer-facing content that drives measurable results. 

The Product Marketing Manager will report directly to the Product Marketing & Education Team Lead.

Key Responsibilities:

• Conduct market research to understand the market and ICP. 
• Own positioning & messaging, ensuring clear articulation of the value for each specific ICP. 
• Own the brand and TOV for your areas. 
• Deliver sales enablement materials, such as presentations, brochures, brochures, battle cards, SWOT and more. 
• Oversee product launches, feature releases, and product positioning. 
• Create product marketing content that clearly and effectively communicates our value proposition, enables an efficient customer journey from lead, to onboarding and growth. 
• Lead product-related marketing content initiatives across channels (e.g. videos, podcasts, blogs, thought leadership articles and more) 
• Identify opportunities and lead initiatives to grow product and feature adoption across the relevant products  
• Tie everything to measurable KPIs and business results 

• Bachelor's degree or equivalent experience in a related area 
• 1 year of experience in marketing, product marketing or content 
• Excellent writing, storytelling and communication skills 
• Ability to work collaboratively within a matrix environment 
• Fluent in English and Hebrew – written and spoken 

Nice to have:

• Understanding of Payments, Fintech, or Retail industry   
• Content writing experience 
• Experience with video creation 
• English native speaking 

What Makes This Role Exciting

• You will have a leading role in defining marketing strategy and content creation for the industry's most advanced solutions and practices 
• You will use state-of-the-art marketing tools and practices 
• You will have the opportunity to work in a multinational environment for the global market leader in its field 
• You will have a central and noticeable role in the company with frequent presentations, webinars, and engagement with senior stakeholders 

Nayax is a global fintech company (NASDAQ; TASE: NYAX) providing an end-to-end platform for payments, consumer engagement, and business operations.

Founded in 2005, Nayax empowers businesses to grow revenue, reduce operational costs, and deliver seamless commerce experiences. Our customer-first mindset and commitment to in-house innovation have positioned us at the forefront of the cashless payment revolution, serving the unattended and retail sectors around the world.

We support over 80 payment methods in 50+ currencies, hold a European payment institution license, and have formed strategic partnerships with global financial institutions to deliver powerful, scalable solutions.

With more than 1,100 employees across 11 global offices, Nayax operates in 62+ countries. Our global headquarters in Herzliya Hills, Israel, is our largest site, housing over 600 employees across 20+ departments — just a short walk from the train station and designed for collaboration and growth.

At Nayax, we believe in creating long-term impact through loyalty tools, omnichannel solutions, and an agile ecosystem of value-added services. We're proud to support businesses in reaching new heights and we're always looking for innovative, passionate individuals to join us.