Director of Analytics

4 days ago

Herzliya, Tel Aviv, Israel Plarium Full time ₪120,000 - ₪180,000 per year

Description:

The
Business Performance
department at Plarium oversees all analytical aspects of game operations and strategic planning – from game design to user acquisition, player behavior analysis, live-ops, and game optimization (monetization, retention, and beyond).

We are seeking a
Director of Marketing Analytics
to lead our strategic efforts in marketing performance analysis. This team is responsible for UA budget allocation (tens of millions of dollars per game), profitability and lifetime value analysis, user behavior and funnel tracking, and measuring the impact of new game features and offers.

Our mission
: to help Plarium attract the most valuable and relevant players – in the most efficient and scalable way.

Responsibilities:

  • Lead two analytics teams, including direct management of team leads
  • Set team priorities, translate complex business questions into actionable analytical tasks, and guide execution end-to-end
  • Be the analytical owner for UA and marketing performance - including new user KPIs, monthly budget planning, testing frameworks, and performance monitoring
  • Build strong relationships with senior stakeholders in Marketing and Executive Management; actively participate in strategic planning processes
  • Define and track success metrics that explain and quantify the business impact of marketing activities
  • Research and integrate data across multiple sources to provide a full picture of marketing performance
  • Identify technical or data limitations and work closely with BI/Data Engineering teams to define and implement solutions
  • Design and launch new dashboards, reports, and features in Plarium's in-house BI system - e.g. LTV models, ROI forecasting, automated alerting, and rule-based optimization

Requirements:

  • At least 4 years of leadership experience
    , including
    managing team leads or managers
  • 7+ years of experience as a data or marketing analyst
    , with demonstrated hands-on analytical expertise
  • Strong understanding of marketing principles and strategy
    , including key digital channels and campaign structures
  • Deep familiarity with online marketing success metrics and optimization opportunities
  • Proven ability to lead strategic, cross-functional analytical initiatives — from defining business needs to shaping processes and driving execution
  • Proficient in
    SQL
    and
    Excel
    ;
    Python
    is an advantage
  • Solid knowledge of marketing KPIs, user funnels, and behavioral segmentation
  • Strong statistical background and experience in testing methodologies (A/B, incrementality, etc.)
  • Experience with data visualization tools such as
    QlikSense
    ,
    Tableau
    , or similar
  • Full professional fluency in English
  • Bachelor's degree or higher in a quantitative field (Mathematics, Statistics, Economics, Engineering and similar fields)

Personal requirements:

  • Strategic, analytical, and business-oriented
  • Proactive and results-driven, with a strong sense of ownership
  • Excellent communicator – able to translate data into clear, actionable insights, while conveying messages with sensitivity and awareness of different audiences
  • Strong leadership and team collaboration skills
  • Comfortable working in a fast-paced, cross-functional environment

  • Director of Finance

    2 days ago

    Herzliya, Tel Aviv, Israel Cliganic Full time ₪90,000 - ₪120,000 per year

    Director of Finance – Onsite, HerzliyaCliganic, a fast-growing US-based wellness brand with global omni-channel distribution, is seeking a Director of Finance with Hands on ability to lead and execute our financial operations from our Herzliya office. This is a senior, high-impact role with direct responsibility over all financial aspects of the business...

  • Business Finance Director

    2 days ago

    Herzliya, Tel Aviv, Israel Cognyte Full time ₪120,000 - ₪150,000 per year

    Today's world is crime riddled. Criminals are everywhere, invisible, virtual, and sophisticated. Traditional ways to prevent and investigate crime and terror are no longer enough…Technology is changing incredibly fast. The criminals know it, and they are taking advantage of it. We know it too.For nearly 30 years, the incredible minds at Cognyte around the...

  • IT Application Director

    2 days ago

    Herzliya, Tel Aviv, Israel SolarEdge Technologies Full time ₪120,000 - ₪240,000 per year

    Power the Future with usAt SolarEdge (NASDAQ: SEDG), we're a global leader in smart energy technology, with over 3,000 employees, offices in 30 countries, and millions of installations worldwide.Our innovative solutions include solar inverters, battery storage, backup systems, EV charging, and AI-based energy management. We're committed to making clean,...

  • IT Application Director

    2 days ago

    Herzliya, Tel Aviv, Israel SolarEdge Full time ₪120,000 - ₪180,000 per year

    Power the Future with usAt SolarEdge (NASDAQ: SEDG), we're a global leader in smart energy technology, with over 3,000 employees, offices in 30 countries, and millions of installations worldwide. Our innovative solutions include solar inverters, battery storage, backup systems, EV charging, and AI-based energy management. We're committed to making clean,...

  • Director of Product

    1 week ago

    Herzliya, Tel Aviv, Israel Playtika Full time $150,000 - $200,000 per year

    Join us at Playtika (NASDAQ: PLTK), where we're driven by the belief life needs play. We're on a mission to deliver infinite ways to play using cutting-edge technologies like AI and machine learning to craft immersive experiences that connect, inspire and entertain millions of players worldwide.From our start as a small mobile games company founded in Israel...

  • Director of R&D Operations Product Delivery

    4 days ago

    Herzliya, Tel Aviv, Israel Papaya Global Full time ₪120,000 - ₪180,000 per year

    Papaya Global is a rapidly growing, award-winning B2B tech unicorn with an ambitious mission to revolutionize the payroll & payments industry. With over $400M raised from multiple tier-one investors, our innovative technology provides a comprehensive solution for managing global workforces, encompassing everything from hiring and onboarding to managing and...

  • Director of R&D Operations and Product Delivery

    4 days ago

    Herzliya, Tel Aviv, Israel Papaya Global Full time ₪120,000 - ₪360,000 per year

    Papaya Global is a rapidly growing, award-winning B2B tech unicorn with an ambitious mission to revolutionize the payroll & payments industry. With over $400M raised from multiple tier-one investors, our innovative technology provides a comprehensive solution for managing global workforces, encompassing everything from hiring and onboarding to managing and...

  • Customer Onboarding System Specialist

    1 week ago

    Herzliya, Tel Aviv, Israel Nayax Full time ₪60,000 - ₪120,000 per year

    Nayax is a global fintech company (NASDAQ; TASE: NYAX) and a leading provider of cashless payment, consumer engagement, and business management solutions for the unattended retail sector.We are lookig for a Customer Onboarding system specialist to join our Compliance Operations group.This position plays a critical role in ensuring a seamless and complaint...

  • Software QA Team Leader

    2 weeks ago

    Herzliya, Tel Aviv, Israel ZOLL Medical Corporation Full time ₪120,000 - ₪150,000 per year

    ItamarAt ZOLL, we're passionate about improving patient outcomes and helping save lives. We provide innovative technologies that make a meaningful difference in people's lives. Our medical devices, software and related services are used worldwide to diagnose and treat patients suffering from serious cardiopulmonary and respiratory conditions.ZOLL Itamar is...

  • Software QA Team Leader

    2 weeks ago

    Herzliya, Tel Aviv, Israel Zoll Medical Corporation Full time ₪120,000 - ₪180,000 per year

    ItamarAt ZOLL, we're passionate about improving patient outcomes and helping save lives. We provide innovative technologies that make a meaningful difference in people's lives. Our medical devices, software and related services are used worldwide to diagnose and treat patients suffering from serious cardiopulmonary and respiratory conditions. ZOLL Itamar is...