Marketing Executive

2 weeks ago


Tel Aviv, Tel Aviv, Israel Sellence Full time $120,000 - $200,000 per year

Sellence

Sellence
is an AI-powered, agentic B2C sales CRM that helps brands turn more leads into customers — through automated, one-on-one sales experiences at scale.

We work with companies selling high-consideration products — insurance, wellness, healthcare, legal, real estate, home services, and more — where consumers demand personal, consultative sales conversations before they buy.

Historically, it wasn't possible to deliver this kind of
B2B-style sales experience
to
millions of B2C leads
— but Sellence makes it not only possible, but automatic.

Our platform enables brands to
run personalized, human-like sales conversations 24/7
, blending AI agents with live sales teams where needed. This hybrid approach drives more conversions, reduces CAC, and powers a faster, more intelligent revenue engine.

Over the past 4 months, we've
doubled our client base
and are on track to
nearly double revenue
. With
tens of active clients
and growing demand across industries, we're building the modern sales infrastructure for consumer businesses, where timing, personalization, and persistence are everything.

Backed by top-tier investors and operating in a rapidly evolving category, we're entering our next stage of growth — and marketing will be a core driver.

Role & Responsibilities

You will own and lead Sellence's marketing strategy, execution, and team. This leader will play a pivotal role in driving a qualified pipeline, elevating the brand, and fueling company growth.

Strategic & Team Leadership

  • Build and execute a full-funnel marketing strategy aligned to business goals
  • Set clear, measurable objectives across demand generation, product marketing, brand, and events
  • Transform marketing into a high-output, data-driven team that partners tightly with Sales, Product, and Customer Success
  • Establish key KPIs, monitor performance, and optimize programs for efficiency and impact

Demand Generation & Pipeline Growth

  • Own
    B2B demand generation
    strategy targeting eCommerce, insurance, wellness, and services businesses
  • Design and manage
    multi-channel campaigns
    across SEO, SEM, paid social, events, and outbound
  • Build and scale
    account-based marketing (ABM)
    programs to engage high-value prospects
  • Implement
    lifecycle and retargeting flows
    to move leads through the funnel and increase conversion rates

Content & Messaging

  • Lead
    content creation strategy
    across blog, social, email, landing pages, and video
  • Collaborate with Product and Sales to deliver messaging that resonates with vertical-specific pain points
  • Partner with Sales on enablement materials, email sequences, and personalized outreach tactics
  • Ensure consistent brand voice and positioning across all touchpoints

Professional Qualifications

  • Experience leading marketing at a
    high-growth B2B SaaS company
    , ideally targeting SMBs or mid-market B2C brands (e.g., eCommerce, insurance, wellness, legal, healthcare)
  • Proven ability to
    build a qualified pipeline
    , shorten sales cycles, and partner cross-functionally to close deals
  • Strong track record in
    demand generation, ABM, performance marketing, and lifecycle campaigns
  • Background in
    AI-powered platforms, CRM, or revenue-focused martech/salestech
    is a plus
  • Experience creating
    compelling, conversion-focused content
    across the buyer journey
  • Skilled in marketing automation tools, CRM systems, and analytics dashboards
  • Comfortable in dynamic, fast-paced environments — capable of leading both strategy and execution

Personal Characteristics

  • Strategic thinker with a deep understanding of marketing as a growth lever
  • Hands-on operator who can execute and scale programs quickly
  • Data-driven mindset with a bias toward experimentation and iteration
  • High integrity and alignment with Sellence's mission and values
  • Collaborative team player with a track record of cross-functional alignment
  • Excellent communication skills — able to synthesize insights and rally internal stakeholders

Executive Team

  • Dan Comyns
    – Co-Founder & CEO
  • Aharon Avitzur
    – Co-Founder & CTO


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