Marketing Lead

1 week ago

Center District, Israel Unilever Full time ₪90,000 - ₪120,000 per year

Looking for Your Dream Job? Join The Magnum Ice Cream Company

Position: Marketing Lead – Strauss Ice Cream

Employment Type: Full-time

Reports To: General Manager, Israel

Location: Airport City | Hybrid

About The Magnum Ice Cream Company

Unilever's Ice Cream division is preparing to become an independent, publicly listed company by the end of 2025, with a projected value of €8.3 billion. Our mission is to build the ultimate snacking company—one that thrives on growth, innovation, ownership, and performance. We're passionate about creating extraordinary ice cream experiences that turn everyday moments into lasting memories. Because life tastes better with ice cream.

Job Purpose

Strauss Ice Cream is looking for a Marketing Lead to drive its strategic marketing agenda in a dynamic and evolving FMCG manufacturing environment. This is a high-impact role within a global organization, offering international exposure and professional growth. The role is pivotal in shaping brand development, innovation, and digital transformation as the company prepares for independent operations in the Israeli market.

Key Responsibilities:

Brand & Innovation Leadership

  • Develop and implement brand and innovation strategies.
  • Lead new product development and market expansion initiatives.
  • Success metrics: brand equity growth, innovation success rate, speed to market.

Digital, Media & Activation

  • Lead digital-first campaigns, media planning, and influencer marketing.
  • Ensure consistent and engaging brand presence across all consumer touchpoints.
  • KPIs: media ROI, campaign effectiveness, digital reach.

Performance & Commercial Marketing

  • Align marketing with sales and e-commerce strategies.
  • Make data-driven decisions and foster a culture of experimentation.
  • Track campaign-driven sales uplift, conversion rates, and e-commerce share.

Cross-Functional Collaboration

  • Work closely with global and local teams including R&D, supply chain, finance, and regulatory affairs.
  • Ensure smooth execution and compliance with industry standards.

Team Leadership

  • Build, mentor, and inspire a high-performing marketing team.
  • Promote a culture of growth, inclusion, and continuous learning.
  • Success indicators: team engagement, talent development, leadership feedback.

Executive Leadership Contribution

  • Serve as a key member of the local leadership team.
  • Contribute to strategic decisions beyond marketing.
  • Provide consumer insights and support broader transformation initiatives.

Consumer Care & Corporate Affairs

  • Oversee consumer feedback channels.
  • Collaborate with corporate affairs to manage brand reputation and stakeholder engagement.
  • Monitor consumer satisfaction, issue resolution, and brand compliance.

What You Need to Succeed:

  • 12 years of experience in marketing, brand management, and innovation within the food & beverage sector.
  • Mandatory experience in FMCG manufacturing.
  • Fluent English – Mandatory.
  • Proven ability to work with suppliers, regulatory bodies, and complex internal stakeholders.
  • Strong track record in launching new products and expanding into diverse market segments.
  • Executive presence with strategic thinking and analytical skills.
  • Experience as a member of a senior leadership team.
  • Master's degree – an advantage.

  • Marketing Coordinator

    5 days ago

    Raanana, Center District, Israel Xtra Mile - Lifecycle Marketing Agency Full time $104,000 - $130,878 per year

    Do you have a passion for life cycle marketing and a drive to make a global impact? We're searching for an innovative Marketing Coordinator to join our dynamic team and lead impactful strategies for some of the world's top brands. If you excel in a fast-paced setting and are eager to make a difference, we'd love to have you on boardWhat You'll Be...

  • Marketing Lead

    1 week ago

    Rishon LeZion, Center District, Israel STB Union Full time ₪90,000 - ₪120,000 per year

    ResponsibilitiesDevelop and execute a full-funnel marketing strategy for both B2C and B2B segments, from awareness to retention.Define and monitor key marketing KPIs; use data to evaluate and optimize performance.Launch and scale customer acquisition channels from scratch, including SEO, PPC, affiliate, and offline marketing.Lead brand development and drive...

  • AI Agents and Marketing Tools Lead

    1 week ago

    Raanana, Center District, Israel Amdocs Full time $90,000 - $120,000 per year

    Job ID:198925Required Travel: Up to 25%Managerial - YesLocation: Israel- RAANANA (Amdocs Site)Who are we?Amdocs helps those who build the future to make it amazing. With our market-leading portfolio of software products and services, we unlock our customers' innovative potential, empowering them to provide next-generation communication and media experiences...

  • Marketing Assistant

    1 week ago

    Center District, Israel Unilever Full time ₪60,000 - ₪120,000 per year

    Are you a driven marketing assistant with a passion for innovation and a desire to make an impact on real products and brands?Do you thrive in dynamic environments and enjoy collaborating with cross-functional teams to bring ideas to life?Make your mark early – help shape the products millions use every dayUnilever is hiring a Marketing Assistant to...

  • Marketing Analyst

    1 week ago

    Center District, Israel dentsu Israel Full time ₪60,000 - ₪120,000 per year

    We are looking for a marketing analyst to join our team at Dentsu Israel and bring in a bright and data-oriented mindResponsibilities:Data analysis – Analyzing complex data sets and extracting actionable insights.Hands-on management of large-scale advertising accounts across multiple digital platforms.Market Research – competitive landscape...

  • Field Marketing

    1 week ago

    Netanya, Center District, Israel Bright Data Full time $90,000 - $120,000 per year

    As our Field Marketing & Events Manager, you will be the driving force behind our growth in the Bay Area, one of the most critical tech hubs in the world.This isn't just about running events; it's about building a dominant brand presence, owning a pipeline goal, and creating a community around Bright Data.Responsibilities: Define and lead field marketing...

  • vp performance marketing

    1 week ago

    Center District, Israel Sigal Dori (Tepper) Full time ₪90,000 - ₪120,000 per year

    A fast-growing public international company is seeking aVP of Performance Marketingto lead its global strategy with a strong focus on CTV.Key Responsibilities:Define and execute the Performance Marketing strategy to drive growth, user acquisition, and revenueManage significant P&L budgets and lead core KPIs, including ROI, ROAS, LTV, and CACBuild and lead a...

  • Marketing Communications Manager

    1 week ago

    Netanya, Center District, Israel Eitan Medical Full time $90,000 - $120,000 per year

    Job Title: Marketing Communications ManagerDepartment: Global MarketingReports to: VP, MarketingWe are seeking an experienced and results-driven Marketing Communications Manager with expertise in WordPress, HubSpot, and Salesforce.This key role will drive the development and execution of global and regional communication initiatives with a strategic focus on...

  • Vice President Performance Marketing

    7 days ago

    Center District, Israel Sigal Dori (Tepper) Full time $104,000 - $130,878 per year

    A global, innovative, publicly traded company is looking for aVP Performance Marketingto establish and lead a new strategic unit.About the role:Full ownership of the company's performance marketing activities – from strategy to executionManaging campaign strategy and execution on DSPs, focusing on User Acquisition, lead generation, and app installs across...

  • Marketing Manager

    1 week ago

    Rosh HaAyin, Center District, Israel Priority Software Full time ₪60,000 - ₪120,000 per year

    Marketing Manager – Israel MarketAbout the PositionPriority Software is Business Management Solution provider that empowers organizations to manage their business smarter, easier and with more agility.We're looking for a Marketing Manager that will execute the company's marketing plans in Israel to grow our brand and drive lead generation. The ideal...