Marketing Communications Manager

Job Title: Marketing Communications Manager

Department: Global Marketing

Reports to: VP, Marketing

We are seeking an experienced and results-driven Marketing Communications Manager with expertise in WordPress, HubSpot, and Salesforce.

This key role will drive the development and execution of global and regional communication initiatives with a strategic focus on digital lead generation, content creation, branding, and campaign performance.

Key Responsibilities

Marketing Communications & Brand Stewardship

• Plan and execute integrated communication strategies to support product launches, brand awareness, and revenue growth.
• Ensure consistent brand messaging, tone, and visual identity across all product & marketing materials and channels.
• Adapt and localize content for various global markets

Digital Marketing & Lead Generation

• Own and manage lead generation activities through digital platforms including:
• HubSpot for email marketing, automation workflows, landing pages, and lead nurturing campaigns.
• Corporate website updates and optimization (via WordPress) to increase traffic, engagement, and conversion.
• Social media platforms (e.g., LinkedIn, YouTube) with targeted campaigns to support pipeline growth.
• Develop audience segmentation and persona-driven strategies to improve MQL acquisition and handoff to the sales team.

Web Content Management

• Oversee the website's structure, content, and UX using WordPress, ensuring SEO optimization, campaign integration, and timely updates.
• Launch product-specific landing pages and campaign microsites aligned with lead gen goals and sales enablement needs.

CRM, Automation & Campaign Management

• Design, launch, and analyze multichannel marketing campaigns in HubSpot, integrating campaign performance tracking into Salesforce.
• Collaborate with the sales team to optimize lead lifecycle stages, from acquisition to conversion, using real-time CRM insights.

Content Creation, Video & Visual Media

• Support marketing content creation including brochures, case studies, product sheets, blog articles, and internal communications.
• Lead video production and photoshoot projects, including planning, vendor coordination, creative oversight, and editing review.
• Produce and repurpose engaging content tailored to different stages of the customer journey and sales funnel.

Event & PR Support

• Support trade shows, virtual webinars, and product launches with digital and physical assets, messaging, and communications planning.
• Contribute to public relations strategies, including the creation of media kits, press releases, and journalist outreach.

Analytics & Performance Reporting

• Define KPIs for all communication and lead generation activities and report regularly on campaign performance, ROI, website traffic, conversion rates, and lead flow.
• Use tools like Google Analytics, HubSpot dashboards, and Salesforce reports to generate actionable insights and improve strategy effectiveness.

Requirements:

Required

• Education in the fields of Marketing, Communications, Digital Media, or a related field. Bachelor's degree – an advantage
• 3–5 years of experience in marketing communications, digital marketing, or demand generation — preferably in medtech, healthcare, or B2B environments.
• Fluent in both Hebrew and English – written and spoken.
• Experience working in an international working environment
• Proficient in:
• WordPress for website management.
• HubSpot for marketing automation, email campaigns, and lead nurturing.
• Salesforce for CRM, lead tracking, and integration.
• Strong content development skills, including marketing copywriting, content repurposing, and digital storytelling.
• Experience coordinating video production and photoshoots for corporate and product marketing.
• Strong organizational and project management abilities.
• Ability to work in a highly dynamic environment
• Excellent teamwork capabilities

Preferred

• Familiarity with Google Analytics, SEO/SEM, LinkedIn Campaign Manager, or other martech tools.
• Basic graphic design skills or experience working with Canva or Adobe Creative Suite.