Director of User Acquisition

2 weeks ago

Petah Tikva Center District, Israel Ingenio Full time $125,000 - $175,000 per year

Before we get started:

Here at Ingenio, we'd love to talk with you regardless of your qualifications or years of experience. If you believe you'd be a great fit for this role, we invite you to apply even if you do not meet all points on the job description.

Who we are:

Ingenio is a global media and technology company developing products that provide guidance on love, relationships, careers, and all aspects of life. We are passionate about connecting people with the world's best advisors and content to empower everyone to live happier lives.

Ingenio offers the world's largest portfolio of over 20 marketplace and media brands in the spiritual and emotional wellness space. Our flagship brands include Keen,

,

, Purple Garden, Kasamba, and Kang.

How you'll be impactful:

As a Director of User Acquisition, you will lead and scale our global customer growth. This pivotal role will define, execute, and optimize our UA strategy across all paid channels, directly impacting user base expansion and marketing efficiency for our marketplaces.

What you'll be doing:

  • Develop and own the global user acquisition strategy, aligning with Budget, ROAS, and new customers' goals, to drive profitable growth.
  • Lead and mentor a UA team of campaign managers, freelancers, and agencies.
  • Fostering collaboration with Product, Engineering, Data, Retention, CS, and other departments.
  • Performance marketing leadership: Optimize ad spend budgets for all paid acquisition channels across our multi-platform brands, utilizing SEM, Paid Social, Display, Video, and App Install using Google Ads, Meta Ads, ASA, TikTok Ads, Native Ads, and more.
  • Establish robust reporting, leverage advanced analytics, tracking, signals, and attribution, to drive data-informed decisions for continuous optimization and practices.
  • Collaborate on compelling ad creatives and messaging, utilizing testing to maximize engagement and conversion.

What you'll need to be successful:

  • 8+ years in User Acquisition / Performance Marketing, with a proven track record of scaling user growth for large B2C online services.
  • 5+ years of experience in leading and managing a UA team of at least three campaign managers.
  • Extensive hands-on significant budget management expertise across diverse paid channels and international targeting.
  • Deep analytical skills: Expert in analytics platforms, attribution, tracking, and data visualization. Proven ability to drive results through data-driven strategies.
  • Strong communication and strategic thinking.
  • Bachelor's degree in a quantitative field, such as Economics, Business, Statistics, or a related
  • academic discipline. Master's degree preferred.

Advantages:

  • Affiliate marketing and comparison sites management experience.
  • Programmatic media buy and retargeting tactics experience.
  • Interest in the spiritual/wellness sector is a significant plus.
  • Economics, business, statistics, or a similar academic degree.

Perks & Benefits:

  • Friendly, talented, collaborative, and entrepreneurial team
  • Competitive and comprehensive benefits and perks
  • Work in the international company
  • Generous holiday and PTO policies
  • Technology stipends
  • Training and development opportunities and allowance
  • Fun and inclusive digital, and in-person events
  • Employee groups - global culture committee, fun committee, wellness group and more
  • Hybrid working model - work from home up to 3 days/week, our office is located in
    Petah Tikva

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