User Acquisition Manager
2 weeks ago
We are looking for Marketing Performance Analyst:
Qualifications:
- Bachelor's degree in a quantitative field such as Statistics, Economics, Engineering,
 - or equivalent practical experience.
 - 3-5- years of experience in a marketing data analysis role focused on user acquisition,
 - growth marketing and media analytics.
 - Strong proficiency in SQL for querying and manipulating large datasets.
 - Hands-on experience with Google Ads Stack, Google Analytics (GA4), including a solid
 - understanding of its data schema, event tracking, and attribution models.
 - Demonstrated experience analyzing performance marketing campaigns and key metrics (e.g.,
 - CPA, LTV, ROAS).
 - Direct experience with advanced analytical techniques such as Media Mix Modeling (MMM)
 - and data-driven attribution.
 - A strong technical understanding of website tracking principles, including pixel implementation
 - and the role of tag management systems (e.g., Google Tag Manager).
 - Familiarity with Mobile Measurement Partners (MMPs) like AppsFlyer.
 - Excellent communication skills with the ability to translate complex analytical concepts
 - for non-technical audiences.
 - Experience with data visualization tools (e.g., Looker, Tableau) to build insightful
 - dashboards and reports.
 
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