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UA Manager iGaming/ Gaming

2 weeks ago

Rishon LeZion Center District, Israel eMarketMed Full time

ASA User Acquisition Specialist (iGaming / Gaming)

We're looking for a highly analytical and performance-driven ASA User Acquisition Specialist to own and scale Apple Search Ads campaigns for
iGaming and Gaming apps
.

This is a hands-on role focused on driving high-quality users at scale through advanced keyword strategy, bidding optimization, and full-funnel performance analysis.

Key Responsibilities

  • Plan, launch, and scale Apple Search Ads (ASA) campaigns focused on user acquisition for iGaming/gaming apps
  • Build and manage campaign structures across brand, generic, competitor, and discovery keywords
  • Conduct ongoing keyword research, search term mining, and negative keyword management
  • Own bid strategy, budget pacing, and performance optimization to hit CPI, CPA, ROAS, and LTV goals
  • Continuously A/B test ad variations, match types, Custom Product Pages, and targeting approaches

Requirements

  • Proven hands-on experience managing
    Apple Search Ads
    for
    Gaming / Gaming / Mobile Apps
  • Strong understanding of ASA best practices: keyword structure, match types, Search Match, negatives, and bid optimization
  • Experience working with attribution platforms such as Appsflyer, Adjust, or equivalent
  • Ability to manage budgets, scale campaigns, and optimize for LTV-driven growth