Performance Marketing Manager

8 hours ago

Israel Miz Digital Full time ₪120,000 - ₪240,000 per year
Performance Marketing Manager

A fast-growing global skin care company is looking for an experienced B2C Performance Marketing Manager in order to drive and scale our multi-channel paid acquisition initiatives. This person will work to optimize, refine and manage the digital channels that we utilize to drive new customer acquisition. This role works cross-functionally and will report directly to the CMO.

What You'll Do
  • Lead strategic, high-volume experimentation on all key current and potential user acquisition channels.
  • Develop, plan, execute and optimize paid digital marketing strategies and initiatives, with a particular focus on paid social media.
  • Traffic creatives, manage audiences, and build campaign dashboards to ensure programs are running smoothly
  • Define and report key metrics to monitor user experience and digital marketing effectiveness including ROI. Think holistically across the business to ensure the appropriate allocation of resources
What We're Looking For
  • 4+ years experience with digital marketing, including hands on experience buying and optimizing.
  • A track record for successful execution of effective performance marketing campaigns. Ideally brings expertise in both SEM (Google Adwords / Bing Ads) and Paid Social (FB / Insta / Pinterest).
  • Strong working knowledge of Excel, including advanced functions.
  • Experience with direct response marketing strategies.
  • Ideally managed at least $300K a month in marketing spend.

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