Digital Marketing Manager

Insightec is a growing medical technology company transforming patient lives through innovative incisionless surgery.

Our culture is as unique as our people, a diverse global team, with different ideas, skills, interests, and cultural backgrounds driven by our core values – Our Patients, Integrity, Team, Quality and Innovation.

Our dedication to making a real impact on the lives of millions of people and paving the path to a bright future for healthcare, is what bonds us as a Team. We work together in a dynamic collaborative environment to deliver successfully while believing and driving a life-work balance philosophy that encourages our employees to do things that are meaningful outside of work. Every role is significant, your voice is heard, and your ideas are encouraged. We challenge and empower our people to be great at what they do while providing a flexible work environment.

Walking through our corridors, you will be inspired by stories of career journeys at Insightec. We take pride in growing internal talent and encourage our employees to achieve their professional ambitions. With employees in Israel - Haifa and K. Ono, Miami and Dallas, Shanghai, Tokyo and Europe, we offer in each region competitive perks and benefits.

Do the most meaningful work of your career by joining us on our mission to transform tomorrows, today.

Summary

The Digital Marketing Manager is responsible for planning, executing, optimizing, and reporting on Insightec's digital marketing programs that drive awareness, engagement, and lead generation for both healthcare professionals and patients. This role manages day‑to‑day digital activities, marketing automation workflows, social channels, and analytics to ensure effective and compliant digital execution across platforms. It also plays a key role in shaping Insightec's digital engagement strategy and translating analytics into actionable insights that improve campaign efficiency and customer experience. Success in this role directly supports our mission to connect more patients and physicians to innovative, incisionless brain‑surgery solutions.

This role offers the opportunity to expand into broader digital strategy and leadership responsibilities as Insightec's marketing needs and capabilities scale.

Key Responsibilities

Campaign Strategy & Execution

• Plan, manage, and measure digital marketing campaigns supporting B2B (physician/HCP) and direct‑to‑patient initiatives.
• Coordinate digital assets and content development across channels including website, social media, email, and paid media.
• Execute outbound communications and nurture workflows through marketing automation and CRM systems (e.g., HubSpot, Salesforce).
• Manage lead flow, database integrity, and campaign tracking from initial engagement through conversion.
• Develop and maintain campaign dashboards, analyzing metrics such as traffic, conversion, and engagement to inform optimization.

Social and Paid Media

• Manage company social media presence, including scheduling, publishing, and performance reporting on platforms such as LinkedIn, Facebook, Instagram, X, and YouTube.
• Support development of newsletters, webinars, and educational content in partnership with internal stakeholders and vendors.
• Establish and maintain a digital content calendar aligned with the broader marketing calendar.

·       Partner with internal teams and agencies to develop and optimize paid digital campaigns (LinkedIn, Google, Meta, programmatic, etc.), maximizing reach and ROI.

Digital Systems & Vendors

• Serve as primary point of contact for marketing automation and CRM tools used in digital campaigns.
• Partner with external agencies, media vendors, and IT to support campaign deployment, web updates, and analytics reporting.
• Oversee digital marketing budget administration, including purchase orders and vendor invoices.

Reporting & Optimization

• Analyze campaign and funnel performance and recommend data‑driven improvements to increase pipeline generation, identify drop-off points, re‑engage inactive prospects, optimize nurturing workflows, and drive higher engagement, conversion, and ROI.
• Define key digital KPIs and manage performance reporting across all digital channels.
• Explore new digital marketing tools, AI‑based optimization platforms, and automation enhancements to continuously improve campaign performance and efficiency.
• Maintain campaign documentation and ensure all activities are recorded in required project management and CRM tools.

Collaboration

• Partner with Corporate Marketing Communications, Regional Marketing, Product Management, and Sales to align messaging and campaigns, optimize lead nurturing, and improve the quality and conversion of marketing‑generated leads.
• Contribute to cross‑functional marketing planning and support alignment with global initiatives.
• Collaborate closely with global marketing colleagues to share best practices, ensure message consistency, and contribute to the evolution of Insightec's digital marketing playbook.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 3–5 years of experience in digital marketing execution and campaign management; healthcare or medical‑device industry experience preferred.
• Proficiency with CRM and marketing automation platforms (e.g., Salesforce and HubSpot).
• Familiarity with social media management tools (e.g., Hootsuite, Meltwater), basic web CMS systems (e.g., WordPress), and digital analytics platforms (e.g., Google Analytics).
• Strong project management, organizational, and analytical skills.
• Demonstrated ability to coordinate multiple projects, vendors, and internal stakeholders.
• Excellent written and verbal communication skills, including professional presentation and business writing ability.