cmo

1 week ago


Tel Aviv, Tel Aviv, Israel Roseberry Full time ₪90,000 - ₪120,000 per year

Roseberry is an early-stage media-tech startup creating the next generation of short-form entertainment-where cinematic storytelling meets interactive, mobile-first technology.

The
Chief Marketing Officer
will own our global brand, audience growth, and monetization strategy, blending classic entertainment marketing with data-driven digital growth tactics

Key Responsibilities

Brand & Positioning

  • Own and evolve the Roseberry brand across all touchpoints—app, social, partner platforms, and live events
  • Craft a compelling narrative that defines Roseberry as the place "where Netflix meets YouTube"

Audience Growth & Acquisition

  • Build a scalable, multi-channel growth engine across owned (app, website), earned (press, social buzz), and paid (ads, influencers) channels
  • Lead performance marketing, SEO/ASO, and social campaigns across Meta, YouTube, TikTok, Instagram, and more

Monetization Strategy

  • Collaborate on pricing, subscription, and ad-supported models with our Monetization Specialist
  • Test and iterate on monetization strategies to drive sustainable revenue growth

Content Marketing & Launches

  • Partner with the Chief Content Officer to develop go-to-market strategies for new genres and series
  • Drive cross-platform launches with trailers, teasers, and interactive campaigns

Data-Driven Optimization

  • Define and track key growth metrics: MAU, DAU, retention, virality, LTV/CAC
  • Lead analytics and A/B testing to drive decision-making across marketing and content

Strategic Partnerships

  • Develop and negotiate partnerships with creators, media outlets, telcos, and distribution platforms
  • Identify and execute opportunities for branded content, sponsorships, and strategic integrations

Team Leadership

  • Build and lead a high-performing marketing org: brand, growth, social, PR, and design
  • Work cross-functionally with Product, Engineering, and Content to deliver seamless user experiences

What We're Looking For

  • 10+ years of marketing leadership experience in entertainment, streaming, gaming, or mobile apps
  • Proven track record of building and scaling a consumer brand from zero to millions of users
  • Deep knowledge of short-form video platforms, social ecosystems, and growth marketing
  • Highly analytical; fluent in growth KPIs, cohort analysis, and experimentation frameworks
  • Strong storytelling and communication skills-you turn insights into action
  • Experience leading distributed, cross-functional teams in a fast-paced environment

Why Roseberry?

We're building something bold-a new kind of entertainment for the mobile generation. If you're a builder at heart and want to shape a culture-defining brand from day one, let's talk.



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